This episode of the IWantBusiness Small Business Podcast, we’re talking about brand awareness for your small business.
- Our tool of the episode is Google Alerts. Spy on the entire internet to find out what people are saying about you and your company. (Or what they’re saying about sandwiches.) Plus, we go into a little “hoagie” trivia.
- In our Deep Dive, we focus on Branding: what it is, why you need it, and how to build it for your small business. (You don’t even have to spend $1 million on a new logo like Pepsi did.)
- Craig dominates in our trivia episode and the guys fail at pronouncing “[Kaley] Cuoco.” (It’s “Kwo-ko,” in case you were wondering.)
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Episode Transcript
Craig: Welcome back to IWantBusiness the Small Business Podcast, brought to you by Clarity Creative Group. My name is Craig and I am joined by my partner-in-crime, David.
David: Yello-s.
Craig: And our Producer, Brian Fritz, of PodcastingDoneRight.com. This episode, we are gonna be all about brand awareness. Getting your name out. It’s maybe the most important part of promoting your business. But first, we gotta talk about our Tool of the Episode. David, lay some knowledge down.
David: So if we’re gonna talk about brands, Craig, I want to talk about knowing what is being said about your brand. So let’s talk about using Google Alerts.
Craig: Google Alerts. I’ve heard of this.
David: It’s relatively a tool. It’s free. And it allows you to keep your finger on the pulse of whatever…
Craig: Of everyone on the internet. (laughing)
David: Of whatever it is you want to follow. So here’s how Google Alerts works. You type in a phrase, word, or even your name…something that you want to know about, if it’s being spoken about, updated, if there’s any news about it. You can set how often you want updates on it, the source—so whether or not it’s from a blog, news site, a video—what language, what region—so maybe if you’re in another country, you can source it out—and then you can choose best results or all results, and how you want to be updated.
So it can do that for you once a day, you can do it once a week, you can do it as it happens. So let’s say I decide to do my name, because I like to follow what’s going on with me.
Craig: You are big in the world.
David: I like me.
Craig: People know you.
David: So I’ll create a Google Alert for my name to find out when it’s mentioned, when it’s talked about, when at any point on Google does my name show up?
Now, because I am so popular, I don’t want to do it as it happens, because I’m just gonna be getting tons of alerts every day.
Craig: Ugh. Flood the box.
David: So you can choose to do it once a day, so you get a collected, “Hey, this is how often you name was mentioned.” Now, there might be other Davids out there that have my same name and that’s fine. That’s normal. But you can sort through it a little bit. And then you can also get it just once a week, to find out who’s mentioning your brand, who’s talking about it, who’s doing that.
It’s just a really cool way to follow new stuff that’s being talked about on Google.
Craig: We actually have a few clients with Clarity Creative Group that have used this tool before, on two ways. One, for brand reputation purposes, where there’s a Google Alert set up for the brand name to see what’s being said. Is anyone writing about it? I mean, imagine you’re a local business here in Orlando, it’d be difficult for you to track every news source. But if you set up a Google Alert, and maybe Orlando Weekly or something wrote about you, you’d find out.
On the second element of it, going once piece deeper, you can actually put specific keywords you’re interested in—or your competitors—and find out what’s going on there. That kinda brings that other piece into it, where you can get some valuable research about what is going on in the marketplace of what you do for business…by using Google Alerts.
David: Right. You can follow your competitors with it and it’s not like they need to approve that you’re getting alerted every time that they’re mentioned. So you can know what’s going on with your competitors and how they’re doing things, what they’re announcing, what’s going on with them without having to spend every day googling them. It’s nice, it can be automated.
So, a nice automated process to understand and get an update on what’s going on with your brand or what’s going on with your competitors. And they’ll email it to you and it’s really easy.
Craig: We would recommend, for all the small businesses out there that are getting started, is set one up for your business name. And set that up for probably once a week, where you’d get that. And then find 1-3 of your competitors. There’s always a competitor, unless you’re something brand-spanking new that’s never happened before. And find out what’s going on, put a pulse on it.
Again, daily probably doesn’t make sense for you, but there’s a weekly option where it batches it, puts it to you. It’s a 10-minute spend on that email, where you can see what’s going on. Some of it’s throw-away, maybe it’s a business in Cincinnati and you’re worried about Orlando.
But keeping a pulse of what’s going on with both your brand name in other people’s mouths, if you will, and your competitors as well as certain keywords.
We referenced this in our last episode, but maybe you make sandwiches. (chuckles) Maybe you’re a sandwich maker and you want to know if people are writing about that. And people are writing about this new type of sandwich…you’re doing hoagies in Orlando and you want to know if anyone’s trending on that. And that’s what allows you to stay apprised of what’s going on, using a free tool, Google Alerts.
David: Yeah, absolutely. So if a new fad in hoagies is coming out, you might actually be on top of it to start creating that sandwich in your sandwich shop because you got an alert about new trends. If New York Times or Forbes or FoodNetwork.com starts talking about hoagies, it’s like, “Okay, I’m starting to see a lot of articles about this. Maybe I need to switch from a sub shop to a hoagie shop.”
Craig: (laughing) I like where this went, because I’m hungry.
David: Ah, me too.
Craig: And I think David’s hungry. And we started talking about hoagies and it made me want to ask a trivia question. I know the listeners cannot wait until later in the episode. They’re just chomping at the bit. There will be some trivia; there’s a three-question trivia. But “hoagie” is a nickname for a certain type of sandwich, the submarine sandwich, which is a nickname: subs. What’s the nickname for it in New York? Do you remember?
(silence)
It’s different from the one that’s in New England. It’s regional. Do you remember? My mom used to always call sandwiches this.
David: A submarine?
Craig: Hero.
David: Oh, hero.
Craig: Do you remember “hero”?
David: Yeah.
Craig: That was a New York thing.
Brian: My wife calls them “grinders.”
Craig: That’s the New England one.
Brian: Yes!
Craig: That’s the New England one. Is she from there?
Brian: She’s from Connecticut.
Craig: That would do it.
Brian: Yeah.
Craig: New England, they’re grinders. “Hoagie” is kind of all over the place. “Submarine” is all over the place. “Hero,” I only heard it in New York. This is completely unrelated, but if you’re interested in finding out the nickname of sandwiches, set a Google Alert for (singing) hoagies and grinders.
(all laughing)
David: That’s an SNL reference.
Brian: I bet you already have one.
Craig: I do. (all laughing) I really am fond of sandwiches. That’s totally unrelated.
But if you own a sandwich company, it’s important for you to get your brand out there, right? So many different people make sandwiches. You can go to Publix and get a sub. You can go to any supermarket these days and get a sub. What’s gonna make you different? It’s getting your name out. And that’s what this episode’s about.
This episode is about brand awareness. We’ve touched so much recently on social media, but there’s print media, there’s web advertising, there’s your website as a whole…there’s so much going on here…where do we start?
David: “How do you even begin to brand your business?” is the question. But I think maybe going a little earlier is “Why is it important to have a brand?”
Craig: True.
David: Why do I need a logo and why does it need to be recognizable? Why should I create something that makes people go, “Oh…”
Craig: “I remember that.”
David: Yeah.
Craig: So tell me. I want to know. I’m a small business owner. I don’t have a logo yet. I don’t really have a brand, but I do stuff. I paint houses. I make sandwiches. I do things.
David: So, why do I need a logo? Why do I need to create—?
Craig: That’s right.
David: It comes down to how we are in the busy world that we’re in with so many options. Having a brand allows us to get our name out there, like little friendly reminders to create this understanding of who you are and allows people to remember that you exist.
Craig: I do exist.
David: Yeah. How are people gonna know if you don’t have something? And when they start seeing that brand multiple places, they begin to go, “Oh, I know that company.”
Craig: Logos are powerful.
David: Yeah. And hopefully that logo works with what you do. They have a similar feel, to make you feel comfortable with that company.
Craig: Branding as a whole is this large concept, so we’re trying to break it down for you in this episode. We’re starting with the logo. And, again, for those of you out there like, “I don’t need that. I have just the name of my business, what I do, people understand it.” That’s fine. You will get to a certain point. And that point might be a great living for you and you might make great money.
You might be Jim’s Moving Company and you just call it “Jim’s Moving Company” and people use you to move. And you’re doing great. But if you want to be “Jim’s Moving Company and you have goals—that’s a future episode, goal setting—and you actually want to reach this as a company that’s doing millions of dollars down the road, you’re probably gonna need some sort of brand awareness.
Maybe it’s just a little truck and it’s in the “J”…who cares? It doesn’t matter what it is. It matters that, down the road, recognizable and that people can trust it. Logos are oddly about trust. Go ahead.
David: You know, you say logos and trust, it’s so subliminal, sometimes you don’t even notice it. I noticed a logo for not the right company. And they pretty much took a logo exactly and changed one little color. They left the logo exactly as-is.
Craig: Which is illegal.
David: Not gonna name the company, the one that I saw. But I knew that, “Wow, this looks like a recognizable brand.” Then I realized that, wait, they just stole the other company’s logo to make themselves look more…
Craig: Professional.
David: Reputable.
Craig: Exactly.
David: Because I knew what this logo was from, but my mind put 2 and 2 together and went, “Oh, this is a brand.” It was not. It was not a brand. It was a local small business that took the logo to try to make it into their brand. You can’t do that, but I saw the power in it.
Craig: They had a good idea, bad execution. They knew that they needed something to look…out there. They needed it to look a certain way—
David: Something memorable.
Craig: Memorable. They went ahead and stole it. You can’t do that.
I’m gonna give two examples that might send us off on tangents, but two logos that, to me, are iconic. The first one is the Nike swoosh. And a lot of effort was put into that. But it’s so simple, it doesn’t look that way. It looks so simplistic, you would think, “Oh, that was just a nothing.”
David: I have a question for you.
Craig: Yeah?
David: So obviously a marketing company came up with the swoosh, right?
Craig: One woman.
David: Right.
Craig: That worked for…. Yeah, I know the story.
David: Okay, well, I’m just saying, do you think she said her thing and the people in the room that rolled their eyes, what they must be thinking about right now?
Craig: And that’s the thing. This was a graphic designer. The CEO, very rich dude, of Nike. It’s Phil Knight. Big guy, philanthropist, whatever. He commissioned her to do this and I wonder…I wasn’t in that room, this was a long time ago. But she puts that swoosh checkmark and were there people in that room that were like, “This is ridiculous. This say Nike. This doesn’t say the god of…” Which Greek god is it, the god of athletics or something? Something like that.
David: Yeah, athletes.
[Transcribers Note: Fun fact! Nike is actually the Greek goddess of victory. #girlpower]
Craig: “…It doesn’t speak to that.” But look how iconic that swoosh is now. She gets a quarter, like, every time it’s used and stuff. So she’s doing well. There was a royalty element. She was smart to take money on the backend. Like that guy that did the first mural at Facebook, he took stock instead of a payment.
David: Huge.
Craig: He’s doing well. Off one mural, he made millions. But that icon on a shoe makes you can charge…what, is it 400% more? Think about it, because there’s the same exact shoe and it’s got a Champion logo on it and it’s $20 at Walmart. Now it’s $79 at Finish Line and you can’t even get it at Walmart because it has a Nike check on it.
That’s branding. Nike wasn’t what they are now, which is uber billions of dollars in sales, back in the ‘70’s and back before they had that identity. Yeah, they still had shoes, but there wasn’t the identity behind it. There wasn’t the awareness.
The second example I want to give that’s a little bit newer but an older company, and one that’s very successful, is Pepsi. Pepsi spent $1 million with a marketing company. That’s a lot of money. They already had the logo we all know. It looks kinda like a circle and it has the red, white, and blue. They spent a million dollars—and they don’t regret this. Did you even know their logo was changed over the last couple years? Did you notice it?
David: Not really.
Craig: It’s subtle. It’s very subtle, but for those of you that will…my mother, listening…Google that Pepsi logo. It has a different…what word am I looking for? So, it used to have the red, white, and blue and there was this wave. The wave is different. They “modernized” it. They did what they thought they needed to do to get “cool” again, if you will, because they lost some of that cool factor. But a million dollars went into the research and execution of what, if you put side-by-side, looks like centimeters of change. But there’s value there.
Look at what they’ve been able to do. Pepsi Co., as a company, is eating up stuff. Their buying businesses, they own Frito Lay, they own Taco Bell, they own everything.
It’s important that your brand speaks beyond just what it’s called.
Are you looking? He’s totally looking at it.
David: …Oh, yeah.
Craig: That’s the new one. The old one…
Brian: The old one was right in the middle…
Craig: Right in the middle.
Brian: And then now, what they’ve done is they’ve put it at an angle.
Craig: That’s right.
David: Yeah.
Craig: That cost a million dollars.
David: Everybody’s googling it as we speak.
Craig: I know. And I would argue that yes, a million dollars is a lot of money but what they were able to accomplish and what they were able to do and get the brand out there in a fresh and new way, how do you quantify that? When you’re dealing in billion—and I know as a small business, you’re not at this point—
David: Right, who can pay a million dollars right now for a logo?
Craig: But it’s all scale, right? So maybe it’s you paying $1,000 for a logo because it has an impact of $10,000 on your business. And you may be like, “What?! I would never spend a thousand on a logo.” Well, what’s really interesting is that that’s actually low for what logos can actually cost even here in Orlando. We’re in Orlando. You can go into one of those big marketing companies, you’re talking about $5,000 just to sit with them in the meeting and they didn’t even give you a logo yet.
David: Right. That’s just to get started.
Craig: Branding is your power. It’s what can keep businesses running for you when you’re not working.
Those of you out there who have a business where you’re doing a service or you do…it doesn’t even matter. If you’re making money when you’re working, you’re doing well. But down the road, you need to be able to make money when you’re not working. You need to be making money overnight. You need to be making money on your days off. That’s what a brand can do vs. just a small business.
David: Yeah, your brand is gonna be what connects everything together. I think, also, your brand is what helps sell you, right?
Craig: Absolutely.
David: That Pepsi logo. The Nike. It sells that, right? So it also gives you that professional side of things that builds the trust that you’ve put a bit of time into your business. Just a little bit of time, doesn’t have to be much. But just to have something that’s recognizable. And making sure that branding is used throughout your entire marketing.
Craig: Consistency.
David: So maybe you’re going for your website and you have flyers that you send out, maybe doing new school/old school marketing, you want to make sure when people put in that web address, they’re gonna go to a website that feels similar to that flyer that they have in their hand, so that way they can go, “I’m at the right place, I’m working with the right company…”
Craig: They’re seeing the same logo on the business card and on the website. And the thing is, this doesn’t have to be something that costs you a million dollars. In fact, many small businesses create their own logo out of the gate, start with something, whatever they can. Have a friend do it, it doesn’t matter. We’ve got resources we share all the time, things like Fiverr and stuff like that. There’s ways to get this stuff for your small business so that you’re at least one step ahead of the next guy.
Because again, in business, you’re usually up against something. No matter what you do. We referenced painting houses or cleaning houses or any service. There’s other people doing it. So what is gonna make you stand out? What’s gonna make you different?
The credibility you get with having a logo speaks volumes.
David: Yeah, the credibility. The way your logo speaks to people, too, is the other part. We talked about it…wow, it feels like forever ago.
Craig: It might’ve been.
David: It was. When we first started and we were talking about the colors—
Craig: Yes.
David: And we were touching on some of these topics and we really felt that we needed to dive into it as we got more and more feedback from our listeners about having some true Deep Dives into this.
But we talked about the importance of choosing the color blue or yellow or red. That’s got to be thought of. And that’s where something to get you out of the gate is good but then using a digital marketing company, a graphic designer, can add that little touch to make that logo stand out, pop a little.
Again, good to start with something, better than nothing. But having an expert opinion to make sure that it’s right for your needs is key. And then also making sure how it’s gonna print.
Craig: Right. Is it gonna look good on my material, on my different collateral pieces? It’s no mistake that that Pepsi logo is red, white, and blue. That’s on purpose. And it would be very rare that you would see it not in those colors. In fact, coming from them, you’re not gonna see it not in those colors. That’s what they do. It’s important that those colors are maintained. Yeah, it has a little bit of a patriotic feel. Just like it’s gonna be incredibly rare that you see a Coca-Cola logo that’s not in that white text on a red background. They have that new product, that Life product, they have it on a green background, but it’s still in white.
David: Still the same iconic font and everything like that. Because when you see it…
Both: You know it.
Craig: It’s a beautiful thing when something as simple as a font can tell you what you’re looking at without it even spelling the words “Coca-Cola.” If you saw your name written in that font, you’d all of a sudden get thirsty. That’s that subliminal action.
Disney has that same power. That font? You know it’s Disney, even if it’s reading as something else. It’s that D…
David: With the little…
Craig: With the loops…
David: The loop and the i with the line through the circle. It’s a nostalgic feeling, right? It’s a feeling that you get that makes you want to be a kid again. At least for me it does.
Craig: Disney’s so strong with their branding, they hide Mickey’s all throughout their parks and all their collateral, their print, they do hidden Mickeys. Playboy magazine used to do hidden bunnies all over, because the brand was so strong—got to that level, wasn’t at first—but got to such a strength where they’re almost poking fun at the fact that you gotta find the logo, you know the logo, you know what it looks like, and here it is.
I mean, when you’re talking branding, you want to represent yourself for the now and for the future. And really that’s what we’re trying to get at, here. We steamrolled the episode with logo and brand and there’s so much more to talk about. Many episodes down the road, we’re gonna talk specifically about advertising your brand, specifically about what you can do in print and what you can do online.
But for now, if you like this podcast, if you like what we’re talking about and you found some information that might have been valuable, you gotta subscribe and you gotta leave us a review. We want to know what you think. This allows us to get our name out there, continue to help small businesses grow and continue to help you do what you need to do, which is grow your small business.
David: You ready for some trivia?
Craig: I was born ready.
David: Okay.
Craig: Producer extraordinaire, Brian Fritz of Podcasting Done Right, our trivia moderator. He knows the wins and the losses. We’re now in our 9th episode. I’m 7-1, I think. Is that correct?
Brian: I wouldn’t go that far.
Craig: I’m 6-2, at a minimum.
David: Brian Fritz is hired for another day.
Brian: I think you’re closer to 5-3, maybe. [Transcribers Note: He’s actually 4-3 because he didn’t compete the first episode.]
David: Yeah, I mean…
Craig: I’m gonna take the 5-3. You know what? Here’s my strategy…I start high and now I’m the winner.
David: You know what? It doesn’t matter.
Craig: Why not?
David: It’s today. Let’s talk about today.
Craig: It’s a whole day. You know what? You go first, maybe I’ll botch the three.
David: Let’s do trivia today.
Craig: Let’s do it.
David: Instead of worrying about the past, let’s worry about the future.
Craig: All right.
David: You ready?
Craig: I’m undefeated.
David: Question number one, this newspaper’s tagline is—
Craig: Stop. I don’t know it.
(both laughing)
Brian: I know it without him even giving the tagline.
Craig: I know, I think I have it too, but go ahead.
David: …is “all the news that’s fit to print.” What brand is that?
Craig: Yeah. I feel like we both know this. “All the news that’s fit to print.” I’m torn between the two, because I can’t remember. I’ve asked this at a thing before. Is it…oh, they have it in the Times. It’s either the Times or the Journal, come on. Come to me. I’m gonna go New York Times.
David: You’re right.
Brian: It’s the New York Times. I thought you were gonna use the word “democracy dies in the dark,” which is Washington Post.
David: Oh, interesting!
Craig: I wouldn’t have known that off-hand.
David: Oh, I should have—
Craig: I would have guessed Washington Something.
Brian: They changed that over the last year because of a certain something that happened here in the country.
Craig: Yeah, yeah.
David: Interesting.
Craig: All right, 1 for 1. I’m feeling it.
David: All right. The iconic logo for X…
Craig: Tweet, tweet.
David: …is a bird.
Craig: Is it?
David: I mean, it might be.
Craig: I know, I’m just giving you crap.
David: It was named after a basketball player
Craig: Can’t say “crap”?
David: What basketball player was it named after?
Craig: You’re telling me that bird has a name?
David: It was named after…
Craig: Oh no.
David: …a basketball player.
Craig: I mean…can I just say, Larr—
David: It’s an iconic basketball player.
Craig: I’m gonna say Larry Bird, but I don’t know, that sounds too on-the-nose.
David: That’s correct. That’s how they got the idea for X was off of Larry Bird, I guess.
Craig: Ok, cool. That just seemed too on-the-nose where I was like, “No, it’s Hakeem Olajuwon, I’m sorry guys.”
(all laughing)
Brian: You weren’t gonna go with Marie Sparrow?
Craig: (laughing) Oh, that’s a good one.
Brian: (laughing)
David: Oh, we could have really mixed it up with that one.
Craig: All right, you’re giving me some softballs, I’m 2-0. I got a softball for you coming.
David: All right, the famous spokesperson for Priceline.com was called The Negotiator.
Craig: Yeah, The Negotiator, I remember this.
David: He was able to use his highly effective persuasion skills to get the best prices.
Craig: The Shat. William Shatner.
David: Yeah. You got it.
Craig: The Man: James Tiberius Kirk. The one and only.
David: Yeah, talk about creating a brand. He absolutely created the Priceline brand.
Craig: Priceline did really well with that. They even brought in Kaley Cua-cua-cua? I don’t know how to say her last name…
David: Coco?
Craig: Ca-caya!
David: Coa?
Craig: What you said, I know, is right, it just doesn’t sound right.
[Transcribers Note: It’s actually pronounced “kwo-ko.”]
Brian: And by the way, Shatner got hosed in that deal because he took stock rather than cash—
Craig: Oh no, and they dropped?
Brian: And they dropped to where he had agreed to do X amount and he was not making any money.
Craig: And now Kaley Cua-cua-cua-cua probably taking money?
Brian: Oh, guaranteed.
Craig: Because he’s not really in it as much as she is now.
Brian: Correct.
Craig: And are you sure it’s not Cua-cua? Cua-cua?
Brian: I’m pretty sure it’s not. She’s from “The Big Bang Theory.”
Craig: She’s from “The Big Bang Theory.”
David: I’m sure we’ll get a negative review from her, at this point, if she listens.
Craig: You know what? It’s Kaley Cuo-cua-cua-cua.
So…did I go 3-3 again?
David: You did. Not “again,” because you didn’t…Oh, you did get it last time.
Craig: Oh, I did. Episode 8, I did.
So, I’m gonna hit you with these three, you gotta get all three right to be even in the realm. You will do well on the first one. We’re talking about brand awareness, getting your name out. One of the ways to do that is to put ads out. What is the number one search ad company based on 77.8% control of the revenue in the marketplace of web ads?
David: Woo! That’s the definition of “control,” right there at 77%. I’m gonna say Google?
Craig: It’s the Google. Google does all the ads on the internet. Four out of five of them, at least, are coming through the Google network. It’s the strongest way you could probably spend your money to get in front of the most people. David’s on the board.
Number two. This is funny, that we both put together questions that had to do with newspapers and I love it. As of data from 2013, because it’s only updated since then, which newspaper had the larger circulation: The Wall Street Journal or the New York Times? (singing) Dun dun!
David: From 2013?
Craig: Right, because the data…Newspaper itself is so antiquated, they can’t even get the data going right from 2017. So this is valid up to four years ago. Which, again, it hasn’t changed much. If anything, both have gone down.
David: Yeah. Um…
Brian: That’s not true.
Craig: Which one?
Brian: The New York Times is definitely gone up—
Craig: Oh, from the politics.
Brian: …Because they have hired so many different people. Like, The New York Times and the Washington Post have seen big spikes in subscriptions, to where the Post, I believe, hired 80 people.
Craig: Are they big enough to stave off what looks inevitable, though?
Brian: No, not for those particular newspapers, on the whole newspaper business is still in trouble, but there are a few that, because of what they do and what they cover and how good they are and where they’re located, they can stave this off.
Craig: Absolutely. I think where you are, city-wise, is very important in the newspaper business.
Brian: Yeah.
David: Well, that gave me some great time to think about it. What are the two again? New York Times…
Craig: The Wall Street Journal?
David: I’m gonna go with Wall Street Journal.
Craig: That is correct.
David: Yeah!
Craig: By over half a million. They have better circulation—
David: It’s because it’s financial.
Craig: Yeah. Maybe that.
David: And it’s more national.
Craig: Very small print. I don’t like that. Every time I grab one I’m like, “Where’s my sweet Orlando Sentinel, where it’s 16-point font and I can read everything?”
Brian: And not a lot of color pictures, either.
David: I was about to say, no pictures, either.
Craig: No! It’s a dense read, okay?
David: There’s a certain person that takes that in and enjoys it and it’s not me.
Craig: All righty. So this could get you tied. And I don’t like even saying that.
Brian: Actually, it would be for the win, because it’s later. It’s the more recent one.
David: Oh yeah!
Craig: You know, it hurts when people remember what I say and use it against me.
David: (laughing)
Craig: It hurts when they remember what I say and use it against me, I’ll remember that.
David: Let’s not jinx it. Go.
Craig: PodcastingDoneRight.com.
TechCrunch, you’ve heard of this.
David: Yeah!
Craig: I know we both watch Silicon Valley, we like that show. TechCrunch is a real thing. It put out some numbers last year for the amount of minutes that people spend on Facebook each day. I’m gonna give you—just like I gave you a billion last episode—I’m gonna give you within five minutes. Within five minutes, how many minutes does the average person spend on Facebook a day? This is TechCrunch putting it out, I didn’t make it up.
David: TechCrunch…
Craig: TechCrunch! They give out money!
David: And within five minutes? I feel like…
Craig: So it’s gotta be more than five, is what you learned from that?
David: Well, yeah.
Craig: I’m giving you five, should I—?
David: Should I go big or I wanted to go small…
Craig: What?!
David: I want to go big.
Craig: What do you mean? “I want to go big or I want to go small.” What does that mean?
Brian: Like the number of minutes…
Craig: He wants to go, what, 10 minutes? I don’t understand…
David: No, no! I mean…. I’m gonna go…
Craig: How many minutes do you spend on the Facebook?
David: I’m not a huge user of it, so I have to take mine and multiply it by, like, three.
Craig: Brian, what about you?
Brian: I mean, I check it a couple of times a day.
Craig: Yeah? It’s hard to quantify it, too, because you gotta add it up, like, “Did I click on something? Did I send a message to somebody? Did I use the Facebook Messenger?”
David: Which would count, right?
Craig: It would. They have 2 billion users, come on.
David: Yeah, so I’m gonna go with 1 hour and 45 minutes.
Craig: One hour and 45 minutes. Brian, I know you gotta guess here.
Brian: I’d say a lot lower than that.
Craig: I would, too.
Brian: I’d say probably around the…20-minute mark?
Craig: Okay. If you took what you guys did, smashed it together, divide it by two…
David: I’d say 45.
Craig: 45 would have been a great guess. It’s not the guess you made.
David: When I said I want to go low and I want to go high…
Craig: I didn’t know your low was gonna be 45 because that’s dead-on what it is. 50 minutes.
Brian: Really?
Craig: 50 minutes. It used to be 40. Two years ago, it was 40. It’s going up still.
Brian: See, I’m surprised by that. Because I was thinking about people that only check it once a day.
David: It’s a low number.
Craig: Now, I didn’t Deep Dive into the article. I’m not sure if it’s…because do I count for an hour and a half because I leave it up?
David: Yeah, I kinda think so, because when you’re on Facebook Messenger and you’re going back and forth, people are using it like text at this point.
Craig: That’s true.
David: That’s why I thought that number has to be higher than 40.
Craig: I think my usage might be more like 90 minutes a day because I leave it up, I promote something. I’ll send a message here and there, I’ll share this or that. But I’m not, like, on it hard for 50 minutes.
David: But if you look at a majority of people, they’re posting throughout the day.
Craig: Absolutely.
David: So there has to be more than 45 minutes a day.
Craig: It’s 50.
David: I mean, it has to be.
Craig: But some people are like you, so it’s an average. 10 minutes.
What we learned here today is that I am an unstoppable force. (laughing) And oh my god, your face! It’s like both… For those of you listening at home, what just happened was so great. It was like both Brian and David had to…I guess, had to prepare themselves for what was about to come. Which is me just simply speaking fact.
David: I just died a little inside…
Brian: You know, David, you can wrap this up and I can just turn his microphone off.
David: Yeah, that’d be great. If we could just shut that down, I’d be happy to read the closer.
Craig: But my greatness knows no bounds.
David: Thanks so much for listening today. To keep up on all future episodes, make sure you subscribe on iTunes—
Craig: I won.
David: …Google Play, whatever favorite tool you use to listen to podcasts.
Craig: (laughing)
David: …to help you stay up-to-date with the latest from the IWantBusiness podcast. If you want to reach out to us, we’re available through email. Go ahead and email us at podcast@iwantclarity.com, we want to hear from you, what you like, what you don’t like, and see what other future episodes you want to hear about. Reach out to us. This has been our episode.
Craig: We’re gonna talk about goals next and he can’t be the last one to speak, it’s me!
David: Ugh….
