Digital Marketing
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Here, we write about anything and everything marketing, from Google Search Console to budgeting strategies. Content is currency in the world of search, so take a look around and read all about the things we do everyday!
How Family Tree Primary Care Increased Google AI Overview Citations From 3 to 423
Family Tree Primary Care went from 3 Google AI Overview citations to 423 in just 12 months. That growth happened during a period when AI-generated
How Family Tree Primary Care Achieved a 17% Google Ads Conversion Rate
Google Ads can be one of the fastest ways for healthcare practices to attract new patients, but results vary widely from one practice to another.
Why a Physical Therapy Practice Cut 500 Blog Posts and Started Ranking Better
For years, healthcare practices were told that more content would lead to better search visibility. The thinking was simple: the more pages you publish, the
Why You Shouldn’t Use Stock Photos, Plus the Few Times You Should
Stock photos are easy, high quality, and sometimes free. That part is true. But the problem is that they can also make your business look
SEO & GEO for Chiropractors: A Practical Guide To Getting Found Online
Not Sure Where to Begin or Struggling To Market Your Chiropractic Office? Here are five chiropractor SEO strategies that will help you reach new heights.

What Is PPC Advertising? (And How Do I Use It?)
TL;DR: What Is PPC in Marketing? Wanna get the quick scoop on PPC without wading through the nitty gritty? We have you covered: PPC (pay
What Is a Marketing Agency? Marketing Agency 101
What Is “Marketing” Exactly? Here is the skinny on what a marketing agency actually does and why you might want one on your side. You
How to Take Your Own Headshot (And Why You Should Update It Often)
<iframe width=”1022″ height=”575″ src=”https://www.youtube.com/embed/8QvHzJ00P2w” title=”How To Take Headshots & Win At Google Business Photos” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen></iframe> Your
What Google’s Not Telling You About SEO
Look, we’ve all been there. You’ve read Google’s SEO Starter Guide, followed their best practices to the letter, and yet… something’s still not clicking. Your
Our Top 5 Website Tips (That We Actually Use)
Let’s be real—there are enough “web design tip” blog posts floating around the internet to make your mouse hand go numb. Most of them are
Should I Show or Hide My Address on My Google Business Profile?
TL;DR: If you care about ranking locally on Google, show your address—no matter what kind of business you run. Yes, even if clients never come
10 Essential Features Every Doctor’s Website Must Have
If your waiting room is the heartbeat of your practice, your website is its digital front door. In today’s online world, it’s where most patients