What We Do
SEARCH ENGINE OPTIMIZATION
From reputation management to content sharing, there are dozens of ways to market a website on the internet. We customize a plan for your business, no cookie-cutters here. We like Oreos anyway.
PAY PER CLICK ADS
Google is the behemoth of search, offering the most visibility per dollar. We utilize enhanced AdWords strategies to maximize every dollar, with a transparent 70-30 budget split.
Does your online presence make you beam with pride?
You deserve to brag about your digital footprint. Here are some of the things that we do really well for our clients:
- Website Builds and Redesigns
- Search Engine Optimization (SEO)
- Content Strategy
- Video Production and Distribution
- Social Media Strategy
- Logo and Branding
- Pay-Per-Click (PPC) Advertisements
These Days, Marketing IS Web Marketing
We firmly believe that marketing is ever-changing, constantly moving, and nowadays, originates online. While we still know and respect the impact of TV, billboard, print and radio; the days of relying solely on those marketing channels have passed. People spend more and more of their time in front of screens and even the television screen is now fundamentally connected to digital, streaming, and non-traditional television commercials. Furthermore, while the “old ways” still absolutely work for many businesses, they are also very expensive and have diminishing returns as audiences shrink and costs rise. Most importantly, though, a digital identity for a business can put in work 24/7, 365 days of the year. Unlimited potential visibility, just depending on what marketing channels are used. A marketing channel is simply a distribution method, and there are countless options.
Our clients’ most frequented channels are Search Engine Optimization (aka SEO), Local SEO, Reputation Management, Pay-Per-Click (PPC) Advertising, and Content Creation. In the world of web, content is royalty (you may have previously heard “content is king or queen”) and nothing challenges that. There are many distribution methods for content of all types, such as video, audio, text, graphics, newsletters, etc., but the key is using data to support the best channels for you and your business! Now, you may be wondering, “what data?” and the answer can be found within analytics and insights. Whether you are looking at your own website or a social media profile, you should have visibility on the traffic, engagement, and a host of other data points that can truly optimize your business. If you aren’t familiar with where to find that information, we’re here to help. We can point you in the right direction or guide your web support team towards a solution, if necessary. No matter what, the accurate statistics matter most and provide the most direction for any online marketing.
Digital Marketing For the 21st Century
Digital marketing can be infinitely confusing, from new social media platforms (BeReal, anyone?) to nostalgia over the OGs of yesteryear, major print, radio, and mass media (TV commercials… oh my). Now, we aren’t saying those marketing channels are dead, just that they’ve gotten more and more expensive over time and a digital footprint can (and will) be more cost effective and return more on investment, over time, than most other models. Once we dive into the data on your best-fit customers, we can use a variety of software and search algorithms to determine where your desired consumers spend their time. Is it listening to specific podcasts or reading unique blogs? What are they searching on Google?
That information is now available with a little bit of intent and good, old-fashioned elbow grease. Spending the time learning about your clientele is ALWAYS a good investment and investing in properties that you own completely (like your website) is the best way to protect that outlay and yield the maximum return.
These days, we live in an attention economy, so wherever the attention is should be where your marketing dollars flow. While that destination can be very different for businesses, the medium of the internet remains the same. There are simply too many methods of distribution online to ignore. A comprehensive marketing strategy will likely still include some familiar elements, such as print pieces, commercials, etc., it is just that there might be QR codes involved, signups for eBooks, or a medley of other ways to capture the eyes and ears of your intended audience.
But Why Clarity?
You have nearly endless options in online marketing these days, from super-affordable, outsourced solutions to niche, bespoke agencies that specialize in only your industry. What we offer is simple. Honesty. Transparency. Accountability.
We know the space, will tell you the truth, and always strive to help you achieve your goals. That’s it.
Are we the best at everything? Nope. No agency is.
Are we damn good at the things mentioned above? You bet.
If you want to learn more about us, check out our origin story here.
If you’d like to talk to us about your business, we’re excited as heck to learn about it. Call or text us at 407-233-4464 or fill out the form on the Contact page.