Podcast: Episode 11 – Google Adwords

Eleven’s not just an awesome character on Stranger Things, it’s also the number of our latest podcast episode. This week on the IWantBusiness Podcast, we’re talking about Google Adwords.

  • Our tool of the episode is KWFinder.com, a tool for easy (and free!) keyword research. Every good website needs keywords to be seen on the search engines (like Google). Make sure you know what you’re doing.
  • In our Deep Dive, we talk about how to advertise on Google with pay-per-click campaigns. All your customers are already there. You’re already there. Google’s advertising function gets you in front of not just more customers, but the right customers.
  • In our trivia round, David and Craig try to break the tie from last week. The battle for bragging rights continues.

Left your headphones at home? Don’t want to disturb your coworkers or bore your kids on the way to school? That’s cool. Transcript’s down below, homes.

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Episode Transcript

 

Craig: Welcome to IWantBusiness the Small Business Podcast, brought to you by Clarity Creative Group. We have made it through the 10th episode; we’re up to number 11 and you are here for it. My name is Craig. I am joined by my partner-in-crime, David.

David: Hello, everybody.

Craig: In the building, our producer Brian Fritz of PodcastingDoneRight.com. This episode, we are gonna talk about Google pay-per-click advertising. We are gonna dive deep into it, telling you all the ways you can wield it, what it can do for you, some amazing facts about it, but before we do, David wants to lay down another tool. Each episode, we give you a tool that will help you. Usually they’re free or at least have a free trial. Tool of the Episode, David, hit it.

David: It’s a keyword finder. So when you search and you type in your words. This uses those keywords and analyzes them. So it’s keywfinder.com.

Craig: Key-W. The letter… Like—

David: KWFinder—

Craig: I spelled it wrong.

David: KWFinder.com

Craig: Just K-E-W.

David: KWFinder.

Craig: K-W-Finder.

David: Yeah. KWFinder.com.

Craig: I was throwing E’s in there…

David: (laughing) I don’t know what we were doing.

Craig: K-W-F-I-N-D-E-R.COM.

David: It’s a free tool. Now, there’s a paid version that’s a little bit better, but the free tool allows you to find out keywords based on trending, based on the amount of traffic that they have, based on the cost per click, so great for pay-per-click people to know whether or not it’s a keyword that they should go after, as well as the difficulty of that word. So are there a lot of people that are also going after that keyword.

It gives you really cool charts, it gives you some histories of the keyword, whether it’s trending or not trending. Just a lot of information that, as a business, if you’re in the…let’s say widget space—

Craig: Love those widgets.

David: What keyword should you go after. What keyword should you look into?

Craig: We’re jumping a tad, here, because the rest of the episode you’re gonna hear us say a lot of things like the word “keyword.” And in the previous 10 episodes, we didn’t really touch on it. But really briefly, just so it relates to kwfinder, when you’re advertising online and you have a website, there’s gonna be pages of content, whether that’s your homepage, your About page, and there’s words on those pages. And what you can do is figure out—and that’s what some of these tools can do—

You see what I’m saying, David? I’m just trying to get to that level of… Some of these listeners, maybe they’re not doing any advertising, or they’re not doing much with content, kind of give them a basis for where those keywords come from.

David: Right. So, example being, I just typed in “clarity,” just as a keyword. You could do a keyphrase, you could put “clarity creative,” you could put “website design,” you could put “Orlando trivia.” Whatever you want to put in there to find out what some of these are.

But it was kind of interesting, because it talked about everything from Clarity software and then it talks about diamond clarity. And I never even thought about that. You know, we’re Clarity Creative Group. At no point have I ever thought “clarity” as in diamonds.

Craig: Which is one of the C’s. I bought an engagement ring; I remember that.

David: Yeah, so it’s definitely something that’s out there, so it allows you to get some research. Stuff about your brand, stuff about some of the things that you do, stuff that…. “Clarity diamond” has 22,000 searches vs. the word “clarity,” which has 135,000. It just gives you some interesting knowledge about what keywords are, what could be related to those keywords, and just an understanding of your brand and what you do.

Craig: We touched upon needing a website in an earlier episode, and we’re gonna have some more episodes really focused on what you can do with a website, because it happens to be one of our specialties. But keywords are as well, because content on a website is king. You’ve heard that phrase before; you can find it online in countless different resources. The more content you put out there, the better chance you have of showing up in the search engines.

Where pay-per-click [PPC] comes in is getting traffic faster. And this kwfinder helps the geniuses like David figure out which keywords to target, correct?

David: Correct. It gives you that direction on which keywords are being searched and whether or not they make sense.

Craig: So in this episode, you’re gonna find, as we’re doing it right now, our tool merges really strongly with our Deep Dive. So we’re gonna reference KWFinder probably throughout here, but it just seems appropriate that we start getting into this PPC-Google network.

David: And within the Google network, there is a keyword planner, but at that point, you’re pretty much in the Google space. And they said that they would also, possibly, only use the keyword planner for people that spend money in Adwords, so it’s always good to have alternatives. Plus, this gives you a little bit more information about the difficulty and some of the trends on it. With the Keyword Planner, it was a little bit more what’s going on with it now, vs. has it been trending? Does it trend in certain months? When does the traffic happen?

So a tool like this can supplement what you’re already doing with a PPC campaign.

Craig: So, breaking it down, PPC, what does it mean? Where do these ads display, David? What is a PPC ad?

David: So something that most people probably don’t even realize is that, when you’re searching something on Google, sometimes the first 1-4 results on mobile or desktop are ads. They’re actually advertisements that people are paying for. You don’t pay to show up, you get paid when someone clicks: pay-per-click advertising.

So, you scroll right past it, that person’s not charged a penny. You start clicking away, just to see if that search result makes sense for you, and now you’ve landed on their page and they pay whatever fee…. It’s almost like an auction, where you’re bidding to get that first spot. First spot, you’re paying a little bit more than the second spot. And then there’s one or two, normally, at the bottom of the page. Same thing on page 2, sometimes show up on page 3. When you get to pages 4, 5, 6, there’s not really people bidding on them, but sometimes Google’ll put them on there.

Craig: Are there other places you’ll find a PPC ad?

David: Yes, PPC can sometimes be in a webpage that you’re on. And those can be part of the PPC network. There’s search network and then there’s the Google ad network, so there’s two sides. You could say that you want to show up on web design, let’s say you’re a web designer, you want to market your web design company. You might want to show up on other design blogs or other graphic design areas, so you might put that as a keyword and you’ll show up on websites that are similar.

Craig: So really it’s not just an ad showing up. You’re saying that they can put graphic representation, even video, anywhere?

David: Yeah. So you can even use the Google Adwords, the PPC platform, to do YouTube. So you can even do graphic ads as well. Only on search does it show up as the text-only ads. They don’t have graphic ones there—

Craig: Okay, so people are Googling stuff. That’s when they would see those text ads.

David: Yeah, you’ll never see an image ad, really. Unless…I think the only image ads they really show are for items that they’re selling and that’s, like, the Google store stuff. But never, like, an ad show up in a Yahoo! feed or something like that.

Craig: I’ve seen some ads in my Gmail. Is that the same or is that different?

David: Those are different. It’s still part of the PPC network and it’s the same, where you’re advertising to similar likes and keywords, but it’s using the Google PPC Adwords network to show up there. The ads are a little different and it’s a different way to market, but it’s definitely an opportunity.

Again, shows up, nobody pays for it. Click on it, somebody’s paying…a cheaper click, probably, than a detailed PPC search.

Craig: PPC is kind of a big business. And I want to give a couple numbers and then have your response to it. I know you manage multiple PPC campaigns. So, the reason we’ve got it positioned this way is David is a PPC expert. He is executing this for a multitude of clients.

The amount of total revenue for Google—and Google is big; they’re one of the biggest companies in the world—that comes from their advertising is 97%. 97% of their revenue. Yeah, they make some money on storage. They make some money on a couple other things. But it is big, big business.

They put out this economic report every year and they break it down by every state. And I was sort of browsing some of it and it was kind of obscene. Billions of dollars per state in ad revenue. They’re making a lot of money off this.

David: Huge. Huge money. It’s the thing that has pushed Google into… I mean, they offer a really good search engine, they offer really good Gmail, they offer the Docs and everything like that. But I think they got the PPC network done right and it allowed for people to get on board with it and it’s pretty much pure profit for them. You give them a couple bucks and it goes straight into their coffers.

Craig: Well, what you said supports this fact I got off the Google Benchmarks and Insights. Their display campaigns—and what that means is…a PPC program, they call it a campaign—through Google, reaches 80% of global internet users. That means Google has a foothold in 4 out of 5 internet pages that ever show up to any human on earth. That’s humongous. And that’s the power of PPC.

What we moved past but I’m gonna bring us back to, is the fact that PPC advertising produces web traffic. It’s one of the greatest ways to kickstart. We’re tying this in. We’re IWantBusiness, the Small Business Podcast. We’re trying to show you how to grow your business, usually from the ground up. And PPC advertising is, in many cases, a good investment early to get traffic to your website. Would you not agree?

David: Absolutely. It’s a way to have ads that show up for your business that are very targeted. Targeting, hopefully, your clients, your customers, right in front of them. And you can break it down to where you want those ads to show and how often you want them to show and what you want the ads to say to such a degree that it’s so detailed that it could be worth every single penny that you put into it. Because every time you get a click, that click is for that exact client that you want. I think that’s what’s made PPC this monster, the 97% of what Google is, is because works. People see it and I think that’s why it’s grown so much. And without that, Google wouldn’t be the powerhouse that it is and people wouldn’t keep pouring money into this if it wasn’t working.

I think it can work for everybody if you’re doing it right.

Craig: That’s the key. A huge thing you said. You said “pouring money in” and “doing it right.”

Some of the most expensive keyword topics are finance and insurance, for example. Could be as much as $50 a click. And that’s gonna sound like sticker shock to you; it does to me. We have a web business. $50 for one click is—

David: I’ve seen it for $100.

Craig: $100 for a click. And there are people paying that. And let me tell you why. They’re paying it because every time they get a click, there’s a rate—and I don’t know their rate, because it’s different for each finance or insurance person or lawyer—but there’s a rate of return on however many clicks turn into a lead and how many leads turn into a client.

If there’s people—and the evidence is 100% there—that are paying for those clicks, there’s people making money off those clicks. This is gonna go high-level for a second, and again, later episodes, you’ll hear us talk about this: return on investment, ROI. Huge thing that, I think, small business owners forget about.

David: Within the Adwords network (talking about ROI), you can set up conversions, which is really helpful because then you know whether or not these people that have visited your site, based on certain keywords, do they even turn into customers?

Craig: That’s big.

David: So why is somebody paying $100? Because they know that…let’s just say “Orlando personal injury lawyer”—

Craig: Great example.

David: …Would be…let’s just say $100, okay? They know that that keyword gets them maybe a million dollar payday on it.

Craig: Even if it was just thousands. Or less! Because, really, you gotta do your math.

Let’s just say you just sell a product and you started your business out of your garage. You say “widgets,” but those fidget spinners got real popular, right? So let’s say you were making some and they were hot and you were selling them for $10. And you knew that a sale was $10. Would you spend $1 to get a new sale? I would. Would you spend $2? $3? What’s your number? What’s your max number of what you would spend to close that $10?

Well, if you’re doing some of the things we’ve talked about over these last episodes, you would know how much you make on it—let’s say you make $6 per spinner and you have a little bit of hard cost in there. You do your own math and figure out what you can spend to get new clients. The people that are wielding PPC to the maximum are figuring out these numbers.

Now, we gave you the high end. But the reality is, some clicks are pennies. It goes both ways. Your industry might not be $100 a click. It might be 11 cents. It might be 3 cents. There’s certain campaigns that David’s managed where thousands of clicks have been gotten on a shoestring budget. It’s all about targeting and what you’re going after.

I want to throw a couple of other examples out here: a company that I think we all know of, even though…I have been in their shop, I’m not proud of it. My wife has brought me to the Yankee Candle store, right? And this is a company that, if you go back through their history, they were very much the brick-and-mortar company. You had to go to them to get these Yankee Candles. But we live in a different marketplace now. Amazon destroys everything and people are doing it online.

So, according to the Google themselves, they put this out there as a case study, Yankee Candle reported that their remarketing through the ad campaign and PPC networks increased their conversion rate 600% while cutting their cost per conversion in half. That means they made six times their money while spending half of what they were spending before, all using PPC advertising.

David: Yeah. Well, you brought up “remarketing.” If you don’t mind, I’ll go down that rabbit hole.

Craig: Do it!

David: So remarketing is the scary happenings of going on to a website and then you click onto another website, sometimes even the competitor’s website, or maybe you’re just reading another blog post somewhere else and all of a sudden, you start seeing ads for the product that you were just on. And you’re like, “Whoa, whoa! I didn’t buy the product, why is it following me around?” And it is.

Craig: It is following you. And people freak out about this sometimes. They’ll be like, “How do they know? How does Google know?”

David: One of my favorite stories was a client of ours, who we do remarketing for, said that one of their employees said, “Hey, I saw a banner and then I clicked somewhere else and saw another one, and then I saw some more! You need to let your web guys know about that.” And so he calls me and he goes, “I wanted to let you know, you’re doing a great job!”

Craig: (laughing)

David: Because that means we’re showing up exactly where we need to be showing. And that’s what the whole thing about the remarketing is. It follows you, so you [the company] are a little bit more top-of-mind. So that way, for Yankee Candle, you probably click, you maybe look at a couple scents of candle that you really like, and a lot of times you have to think “do I want the Cinnamon or do I need the Christmas Miracle one.” I don’t know what they have…

Craig: Maybe Vanilla Cookie? I don’t know. I’m not sure.

David: Yeah, they might like that. So, maybe you click off and then it shows you a couple. Like, “Hey, did you remember that you were really looking at the Vanilla Cookie one?” And now you’re like, “I did want to buy it.” So now you click on it, it might even add it to your cart immediately. There’s ways these companies have done it and there’s ways you definitely can do it to make it so easy.

You can even say, “Hey, I know it’s been 14 days and you left it in your shopping cart. We’re still offering free shipping if you get it today.” There’s ways that you can be so exact with these people. It’s almost like you’re answering them before they even ask a question and it’s just an ad that shows up. They’ve figured you out. And then they know what to pull to help get that sale.

Craig: I was on the computer researching some hats I wanted to buy and I left them in the cart…. For Lids. There’s probably a Lids store in whatever mall you’re on. But they’re getting aggressive online and I never completed the purchase. So some ads started showing up with the exact two hats that were in the cart, saying, “Would you like to complete the purchase?”

They knew, of course, because that’s how the internet works these days, they knew what I had in the cart and they knew they wanted to close that sale.

So it’s very powerful. Retargeting is huge. We’re probably—again, I’ve been saying this a lot; we’re only on episode 11—our goals are much higher. We’re gonna have more times that we talk about PPC. There’s gonna be more times that we talk about retargeting. More times that we talk about KWFinder and keywords. Because these concepts are huge for your business.

David: I think it’s a thing that small businesses can wield on a small budget, but it’s so expandable because, again, you go into Yankee Candle, you go into Lids—

Craig: You can look like a big guy and be a small guy.

David: Exactly. You’re in the same space now as them vs. some of the other ones where, you know, a full page ad on the New York Times…

Craig: Never attainable.

David: …Is never attainable for a small business. But technically, you’re doing the same space—

Craig: With more eyes on it.

David: Yeah!

Craig: Yeah, that’s a huge point there, because you could have a shoestring budget of just $100 and put something out there that gets in front of the same people against your competitors that are spending a million. Because it’s all about knowing how to wield the right keywords, the right bid structure, and the right strategy for PPC.

David: There’s definitely a strategy, and that’s its own episode, but I think that there’s definitely an opportunity for that small business to be working hard and to use that budget to get their name out there and play around—a couple bucks here and there—and make it work.

One of the things I touched on before, I just want to bring it up again. It doesn’t work for everybody, because a lot of times, there’s a lot that goes on in Adwords. But when you hire an expert, when you find that right person to work on it, they can really help get through a lot of that noise that is all those keywords to make sure that you are showing up for the right thing, to make sure you’re setting up for conversions.

And you might be able to start out in the beginning and you might not necessarily need that right away, if you start getting some conversions that aren’t being tracked, but it’d be nice to have it so that way you know what keywords to go after to take your budget, so you’re not wasting it.

Craig: Well, it can be daunting. Because one of the things of why having a professional on your side… Google is very aggressive. I just told you 97% of their business is around this. They’ll throw you $100 free, right? And they get real excited about this. And they’ll give you their little Express keys. And you’re probably not gonna see a return on it. And they know that! Because there’s a whole suite of products, their own Google tools, that they don’t show you how to use in order to spend that $100. They just show you how to spend it.

David: I mean, I’ve been using the Adwords Suite for so many years and I swear every couple months—

Craig: They put new stuff out!

David: …A new thing that’s better than what they had before. They’re adding to it in a good way. There’s so much out there that gets you started, but when it’s time to raise your budget, when you’re ready to spend more, really getting that expert so you’re not wasting spend.

Craig: Exactly.

David: You can waste money very quickly…

Craig: Very quickly. So it’s important that you understand that PPC is powerful, but just like any power out there, it can do harm or good. So make sure when you’re deciding on this that you at least take some counsel. And that’s what we’re talking about here.

David: Yeah. Again, PPC is just a small tool that small businesses can have in their toolbox, especially—we’re talking about that small business—they can use in the beginning to get started, gets you out there. SEO (which we’ll talk about soon!)…

Craig: So much.

David: It’s not the sprint which is PPC. That’s the long-term.

Craig: That’s a good way to say it.

David: You’re thinking six months, a year, two years down the line is that SEO. But sometimes people don’t have six months or a year to get sales or to get leads. You need PPC for now.

Craig: PPC’s getting you that hundred-meter dash and SEO is the marathon. And we’ll get you there, as you keep listening to us here at IWantBusiness.

And if you like the kinda things that you’re hearing, please subscribe on iTunes, leave us a review, tell us what you want to hear more about. Email us at podcast@iwantclarity.com. Give us some information so that we know the kinda topics that interest you.

We’ve talked a lot about PPC, so of course, we have to challenge ourselves. We have to throw some trivia, which we are currently working on a potential new format that you may see in future episodes, which would be very exciting. But for now, we’re gonna stick to the tried-and-true method of David and I battling and Brian laughing and making fun of us. I will go first because I think you went first last time.

David: Yeah.

Craig: Three questions, PPC related sort of. These are much harder than last episode, I’m warning you—

David: Ice cream!

Craig: Ice cream is correct. He’s on the board, ladies and gentlemen!

David: I knew it!

Craig: Number one, you could get this. I meant to talk about it and we just got…so many different things I wrote down. According to that Google Economic Impact report, business make an average of how many dollars in revenue for every $1 they spend on Adwords.

David: Can I have a multiple choice on it?

Craig: No. No. It’s hard.

David: I didn’t even read….It’s not like…

Craig: He got 3-for-3 last episode. And I can’t have that.

David: Okay, for every $1, they see a…

Craig: In just revenue. I’m not saying profit or anything like this.

David: Right, for every dollar, I mean, they get $3 in return.

Craig: $3? That’s pretty good, what do you got?

Brian: I was gonna say $5.

Craig: $2. So 1 to 2. Now, that being said, they have this incredibly convoluted metric that gets you from that revenue mark to basing it off of whether it’s displaying on search or on the display network that gets you to an 8x return for profits. And it was crazy. Google is smarter than me.

David: I can see where they could do that. When you take away a lot of that wasted spend that we were hinting about before. I bet if you were to do that, it might be 8, but sometimes we throw a lot more things at the wall, hoping they’ll stick.

Craig: Google is telling you right there, they’re making money. Your guess at 3 was pretty close. We’ll give you half a point for that.

David: (sarcastically) Oh, thanks.

Craig: Number two, true or false. That’s something.

David: I’ll take it.

Craig: True or false, over 100,000 businesses in Florida used Google’s advertising tools last year. True or false, 100,000. Over 100,000.

David: True.

Craig: That is true. It was 115,000 businesses!

David: Really, that’s all?

Craig: What do you mean, “that’s all”? That’s one state! 115,000 businesses!

David: I think about the amount of money Google brings in…

Craig: It’s a lot.

David: No, it’s a lot.

Craig: It was, like, $12 billion, just in Florida. It was crazy. All right, so you’re 1-and-a-half. 1.5 for 2. And that was charity, by the way.

David: Thanks.

Craig: Number three, within 10%—I’m giving you a 10% fold here—how much of the total percentage of mobile search spend is Google? So I’m basically asking you how much of the mobile market for PPC do they have? And I’m giving you 10% to play with. That’s generous.

David: I’ll put it at 79%.

Craig: 79. Producer extraordinaire.

Brian: I was gonna say 85.

Craig: 85! One of those is better than the other. Neither hit the 10%. 97% of mobile search traffic for the ads is Google. That should be important to the listeners, because mobile is now getting 60% of all web traffic. So if you want to be advertising and you want your stuff out there, Google’s the way to do it.

David: Oh, absolutely. That’s what today’s episode is about, it makes sense.

Craig: That’s right. Back down to earth. David with a 1.5.

David: Okay. I now know to make my questions harder again.

Craig: What do you mean?! Wh— All right. I thought the 97 you could get there, ‘cause I said 97 earlier about a different thing but a similar…because of how much of their revenue comes from ads and it was like…I was trying to give it to you, you know? Push forward?

David: There’s a facial expression right here I wish could be shown on a podcast—

Craig: I was trying to help you. 97, 97…

David: I didn’t know subliminally that’s what you were doing. Now that you’ve told me—

Craig: Brian kinda got it.

Brian: Kind of.

David: I didn’t realize it was that high. All right, here you go. Question number one, the ‘90s internet giant at the time turned down a purchase of Google for $1 million. This is back in 1998. I’ll give you multiple choice—

Brian: Don’t even do that! Come on!

Craig: ‘Cause I know it otherwise? ‘Cause I have a guess.

Brian: Well, you know, he made them hard for you.

Craig: Yeah, free answer it? I’ll free answer this one. Because I think I know it, I’m just not sure.

David: Okay, who turned it down?

Craig: Google turned down the offer, is what you’re saying?

David: No, Google went to them. So—

Craig: Wait. You read that weird, read it again.

David: This internet giant turned down the purchase of Google…. Google offered them $1 million.

Craig: Right. No no no, you’re saying…Google was gonna sell themselves to this company, that’s what you mean?

David: Right.

Craig: And I thought it was Yahoo! but I’m not sure. I would guess Yahoo!. That’s what I’m gonna guess.

David: All right. So, let me ask the multiple choice.

Craig: Oh, okay. So it was a different company?

David: Yes. So is it Altavista, MSN Search, or Ask.com. Who did Google go to and say, “I will give you our proprietary software for $1 million”?

Craig: I’d go Ask.com, I guess.

David: All right. It was Altavista.

Craig: Altavista, I never would have got that.

David: Now, technically, Altavista was bought out by Yahoo!, so a lot of times people say that statistic incorrectly and say that Yahoo! was offered—

Craig: Okay, see, I heard about it from Yahoo!.

David: Now, at some point, I believe Yahoo! offered money to Google, is what you’re probably thinking of. Or was it MSN? One of them offered money to Google—

Craig: They turned that down.

David: And they turned that down, because they were asking for $3 billion and they wanted 5. I forgot who it was.

Craig: That was later on. You were saying early on, the guys were trying to recoup…they were in college, they wanted to recoup their…

David: They wanted to go back to school and just do that.

Craig: They owed a professor 100 grand and they were trying to get 10x the money. And what, Altavista turned them down.

David: Altavista said, “No, we’re not interested in this technology…”

Craig: I remember…!

David: They wanted to do more of a directory than search, so they were like, “Ehh, we don’t need that. Search isn’t gonna be that big.”

Craig: “Search isn’t a thing.”

David: “It’s not gonna be that big.”

Craig: I remember Altavista. And I remember using Ask.com. A lot. It’s like a popular AOL…you don’t use the AOL search, ‘cause it was always broken, you went to Ask.com. Ask Jeeves is what it was before it was Ask. (whispers) I like it.

All right, I can take that I missed that one. I feel good about that.

David: All right. The second-largest search engine out there was founded by PayPal employees. What was the name of the second-largest search engine?

Craig: Not the current second-largest?

David: Yeah, it’s the current one. It’s the second-largest, if you think in theory of searching on the internet. Think search engines.

Craig: Oh no! I’m trying to think market share. Ah, damn. I like this question, too.

David: It was founded by PayPal employees.

Craig: PayPal employees. PayPal employees….

David: Want me to give you the year?

Craig: Yeah, gimme the year.

David: It makes things a lot easier.

Craig: Oh, does it?

David: Yeah.

Craig: Yeah, gimme the year.

David: 2005.

Craig: 2005? I was gonna say “Bing,” but I don’t even know the year on Bing. I’m going Bing.

David: I’ll give you another one. This company was then acquired by Google.

Craig: Brian, you know this? I thought Bing was second, but obviously they’re third.

Brian: Mmm…

Craig: Are they even third?

David: They might even be…if you think in the world of search…

Craig: Fourth?

David: …Lower down.

Craig: Yeah. Oh my gosh.

David: Like, think as a whole. Think “people searching for things.”

Craig: I just use Google—

Brian: I think I’ve got it.

Craig: Take it, Brian.

Brian: It’s YouTube.

David: It’s YouTube.

Craig: It is YouTube. That makes sense.

David: It’s the second-largest search engine.

Craig: They’re second. I knew that, too. That sucks. That’s a great question and I knew that and I didn’t want to say it.

David: They’re technically the second-largest. We talked earlier about the idea of targeting YouTube videos—

Craig: I don’t even know if Bing’s third.

David: Yeah. I mean, it’s huge!

Craig: Yeah, people will search for stuff on YouTube. But there’s so many videos, billions.

David: Yeah, so many minutes of video…

Craig: That’s a good question.

David: There’s, like, 600…

Craig: The second search source: YouTube.

David: YouTube. All right, we’re gonna go—

Craig: I’m bombing it.

David: We’re gonna go even more historical.

Craig: Oh no.

Brian: Can I make it feel worse for you?

Craig: Yeah.

Brian: You can’t win.

Craig: That’s not technically correct. Obviously, we can do a double-down, Jeopardy style.

David: Insert white boy dance here.

Craig: You guys don’t even know the rules. That’s kind of embarrassing. (chuckles) For you.

David: I’ll give a softball at the end here.

Craig: Worth a hard two points, go for it.

David: We’re going further back. Back in 1995…

Craig: (laughing) He didn’t refute it.

David: I didn’t, what? No, no! It’s not two points!

Craig: (laughing)

David: I heard it. It’s not on the table. Back in 1995, the movie The Net about computer programmer who stumbles on a conspiracy online—

Craig: Sandra Bullock.

David: There you go.

Craig: I didn’t—you didn’t even— (stammers) That’s definitely worth two points!

Brian: No, it’s not!

David: It’s not worth two points.

Craig: He didn’t even finish the question. I knew what you were gonna ask. It’s two points.

Brian: Who was her old friend in the movie that actually helped her at one point?

Craig: Yikes!

David: Oh, yeah!

Brian: What comedian?

Craig: No…I don’t…I only know her.

David: I’ll give you two points if you get it!

Craig: No! No no. Give me something he’s done, give me something else.

Brian: No no no! What former Saturday Night Live actor helped her in the movie?

Craig: Oh no! Dennis Leary?

Brian: No!

Craig: Dammit.

Brian: Dennis Miller! (laughing)

David: Love it!

Craig: I was so close! I had a Dennis! I was there!

David: Oh, this is great! One point!

Craig: I was there. You didn’t know it.

David: I did!

Craig: You don’t even know who Dennis Miller is.

David: I had to look it up when I found—

Craig: I had it, I was with a Dennis! Did Leary do SNL for a little bit?

Brian: He was…

Craig: I think he did.

Brian: Briefly, I think, he might have been.

Craig: Dang! Ah! That was…I should get half ‘cause I Dennis-ed.

Brian: No!

Craig: I Dennis-ed!

David: That doesn’t count.

Brian: I went from “comedian” to Saturday Night Live!

David: That doesn’t count, you can’t—

Craig: Unbelievable. He’s more of a political commentator than a comedian.

Brian: He was a comedian for a long time. He was a comedian then, definitely.

Craig: Unbelievable!

David: Winner!

Craig: Well, thanks for listening today. I know you guys are all very upset that I didn’t win trivia. To keep up with all the future episodes, make sure you subscribe on iTunes, Google Play, or whatever you use to listen to podcasts. If you want to reach out to us, podcast@iwantclarity.com. We do show notes on our website, iwantclarity.com. We have a Facebook page that also sometimes posts stuff. Maybe. Check us out, Clarity Creative Group.

And of course, our producer extraordinaire, PodcastingDoneRight.com, the only way to get it done in the Podcasting realm. We will see you next time.

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