It’s no secret that Americans love football. Last year, more than 108 million people tuned in to see the Ravens beat the 49ers in Superbowl XLVII. The year before that, a record-breaking 111 million people watched the game (that’s the equivalent of more than 1400 New Orleans Superdomes completely packed with fans). Football is a[…]
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Marketing Like the Experts
Ikea has been a furniture shopper’s favorite for decades, and once you visit, it’s easy to see why. Quality pieces at a great value, furnished and decorated “demo homes,” even a spot where you can get cake and Swedish meatballs! (It’s like they already know me!) The folks at Ikea have had years to[…]
Whether you like the taste of Starbucks coffee or not, there’s no denying that the popular high-end coffee chain knows how to build a business. Boasting a store on (seemingly) every corner, Starbucks has grown from a small roasting company selling only unbrewed beans into an international coffee conglomerate with its own culture and lingo.[…]
