A family-owned primary care practice in Central Florida came to Clarity in October 2024 with four doctors and unused capacity. Eighteen months later, they're running one of the most efficient paid search programs we've ever managed, with organic search compounding behind it.
17%
Paid search conversion rate
$10
Cost per patient action
102K
Organic search clicks in 16 months
google reviews for our work
What Doctors & Practitioners are saying
The Challenge
Great Care. Open Schedules. Almost No One Could Find Them.
Family Tree Primary Care is a family-owned direct primary care practice in Central Florida. Four doctors. Two families. A clinical model built on the idea that primary care should feel personal again. Time with your doctor. Transparent pricing. The kind of practice patients increasingly want and rarely find.
The practice had the capacity. What they didn’t have was visibility. Clarity had previously rebuilt their website from Squarespace to WordPress, but the site was sitting at the starting line. No SEO program. No paid search. No reliable way for prospective patients in their service area to find them.
In October 2024, the practice asked us to change that. The goal was straightforward. Build a search presence that consistently puts new patients on the books. Run paid advertising tight enough that the numbers actually make sense for an independent practice. And do both in a way that fills the schedules they already had.
Before
After
Let’s talk about growing your practice.
What We Did
Two Channels. One Strategy. Built to Compound.
Clarity launched paid search and SEO together in October 2024, both designed to reinforce each other rather than compete.
Paid search went live targeting the highest-intent primary care keywords in Central Florida. Not general health terms. Not awareness queries. The exact phrases patients type when they have already decided they want a new primary care doctor: “primary care physician,” “primary doctor,” “primary care doctor near me,” “direct primary care.” Campaigns were structured around how the practice actually wins patients, which is conversion intent rather than mass volume.
SEO ran a parallel build. Local service pages, content organized around what Family Tree’s patients actually care about, and a deliberate authority-building program that included the wellness side of the practice. Juicing, weight loss support, GLP-1 management. Topics adjacent to primary care that signal to Google what kind of practice this is and capture an audience that converts into patients over time.
Both channels have been managed every month since. The work is not set up and walk away. It is the same team, every month, watching what is converting, what is not, and adjusting accordingly.
Ready to grow with search that compounds?
Paid Search Results
A 17% Conversion Rate. $10 Per Patient Action.
17%
Conversion rate
$10
Cost per conversion
508+
Conversions in 2025
Through 2025, Family Tree’s paid search program produced 508 conversions at an average cost of $10 each, on a total spend of roughly $5,000. The conversion rate held at 17%, which is unusually high in any vertical and exceptional in primary care.
The numbers have not just held in 2026. They have improved.
Average cost per click is down from $1.65 to $1.32. Click-through rate is up from 6.8% to 8.5%. Cost per conversion is down to $9. The campaigns now generate more conversions per dollar than they did when they launched.
The keywords doing the work are exactly what they should be. “Primary care physician.” “Primary doctor.” “Direct primary care.” And as of 2026, “family tree primary care” itself has climbed into the top three converting terms, which is a leading indicator that organic and paid are reinforcing the same brand signal in the market.
Turn high-intent searches into scheduled patients.
Organic Search Results
From Invisible to 8.8 Million Search Impressions.
102K
Total clicks in 16 months
8.83M
Total impressions
1.6K
Ranking keywords
Organic search compounds slowly, then all at once. Family Tree’s chart shows it.
For the first eight months after launch, the organic line moved gradually. Then in mid-2025, the work began to compound. Daily clicks went from single digits to consistent triple digits. By April 2026, the site was producing 800+ organic clicks on its best days.
Over 16 months, the site has produced 102,000 clicks and 8.83 million impressions. Ranking keywords grew from roughly 900 to over 1,600. Estimated monthly organic traffic value climbed from near zero to $5,300.
There is also a forward-looking story here that most SEO case studies cannot tell yet. Family Tree is currently being cited in 423 Google AI Overview results, up from 3 a year ago. As Google continues shifting toward AI-generated search summaries, practices already cited by those summaries have a structural advantage. The content program that built the organic traffic also positioned the practice to win the search format that comes next.
The patients you want are already looking. Let’s help them find you.
Business Growth
Empty Slots Became Full Schedules.
21 → 299
Monthly conversions
Apr 2024 to Mar 2026
3,366
Total conversions in 2025
14x
Growth in monthly conversions
Numbers on a search console are useful. What matters is what the business does with them.
Before marketing began, the website produced 21 conversions in April 2024. As the SEO and paid search programs matured, monthly conversions climbed past 200, then past 300. October 2025 hit 368. March 2026 finished at 299, the strongest March in the practice’s history.
In total, the site generated 3,366 conversions in 2025. Phone calls, enrollment clicks, contact form submissions, and email clicks from patients who found the practice through search.
The practice came to us with four doctors and room to grow into. Eighteen months later, search is the engine filling those schedules.
Your next patient is searching right now. Will they find you?
Why It Worked
Two Channels Built to Strengthen Each Other.
Paid search is the precision instrument. It puts the practice in front of patients who have already decided they want a primary care doctor and are typing the search to find one. That is why the conversion rate sits at 17% and the cost per conversion sits at $10.
Organic search is the long compounding engine. It builds search authority over months and years, expands the practice’s reach into adjacent topics their patients care about, and now positions Family Tree to be cited in AI Overviews as Google’s results format continues to evolve.
Neither channel does this alone. Branded search lifts when both channels are running because patients see the practice in more places and trust compounds. Paid search efficiency improves when the organic content reinforces the same keywords. AI Overview citations grow when the content authority is there to earn them.
The result is a practice that has filled its capacity through search, with a marketing program built to keep producing as it continues to grow.
"They took the time to understand our business, our values, and what is most important — then brought that to life. I look forward to continuing to grow our business with Clarity Creative."
Is Your Practice Ready for This Kind of Growth?
If you run a medical or wellness practice and you want patients finding you the way Family Tree’s patients found them, we should talk.