Struggling to market your chiropractic office?
Here are five chiropractor SEO strategies that will help you reach new heights.
As a chiropractor, you know the importance of maintaining a healthy spine. Are you giving your practice the same level of attention?
Much like your muscles and joints are the framework for your body, your online presence is the structure for your entire business. And when one piece is out of whack, it can throw everything off.
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Thankfully, we have answers!
Search engine optimization (SEO) can be just the thing you need to realign your website with your vision.
Why You Need SEO
Have you ever typed a very general (or very vague) prompt into Google and somehow found exactly what you were looking for? That’s SEO at work.
SEO is the process of improving a website’s visibility in search engine results pages.
Effective SEO strategies (anything that helps your website get closer to the first page of Google) put your website in front of more potential clients, targeting the ones that are already interested.
Put this way, it’s easy to see why SEO is so important.
The term “SEO” isn’t a single task or a universal process. It encompasses a lot of different things and looks different for every business (and even every chiropractor).
Generally speaking, however, there are a few chiropractor SEO strategies that you should be focusing on if you want to boost your practice’s online presence.
1. Keyword Research
A keyword is any word or phrase that users type into a search engine and they are crucial for SEO success.
Keywords can be broad (i.e. “Chiropractor”) or narrow (“can chiropractors treat scoliosis?”), but all of them do the same thing. SEO’s job is to make sure your site shows up when relevant keywords are searched.
Finding the right keywords, however? That’s a different story.
SEO experts use keyword research software, search engine analytics, and other tools to constantly discover and fine-tune the keywords you’re ranking for. They run reports, crunch numbers, and use their expertise to determine which keywords will give you the biggest bang for your buck.
They then use those keywords in strategic places on your site in the form of content.
2. Quality Content
Ranging from videos to blog posts and beyond, unique, high-quality content should be the driving force behind chiropractor SEO.
But optimized content isn’t just well-written. You need to seed that content with keywords so search engines know what your content is about.
In the past, “keyword stuffing” was enough. Fortunately, the search engines can adapt. Nowadays, the Google algorithm is advanced enough to know what human readers find useful and they reward sites that live up to that standard.
Good SEO takes all of this into account.
3. Google Is the New Yellow Pages
Unless you give everyone your direct URL, few people will ever find you without going through Google first. What will they find when they get there?
Your Google Business Profile is like a digital version of a Yellow Pages listing (yes, I understand that I’m dating myself here).
It can (and should) include:
- Phone number, address, and URL;
- Images of your location, products, and services;
- Hours of operation;
- Questions from internet users;
- And more.
I cannot stress enough how important your GBP profile is! Remember, this is likely the first interaction your patients will have with your business. Make that first impression a good one.
4. Local SEO
There are some businesses that can work virtually from anywhere, but chiropractors aren’t one of them.
Your patients are looking for a provider in a convenient location—not an office halfway across the country. Chiropractor SEO needs to focus on a much smaller geographic area than, say, a digital marketing company.
5. Analyze the Results
Did your chiropractor SEO strategies work? You won’t know unless you analyze the results.
Google has a ton of tools available to show you what keywords you’re ranking for, how much traffic each page is getting, and even whether those users visited your site on their phone or iPad. This information will help you see what’s working (and what’s not) so you can fine-tune your approach for bigger success.
Setting Your Practice Straight
Improving your search engine visibility is about more than getting a few new customers. Whether you’re an insurance agent or a chiropractor, SEO is a self-perpetuating machine that can grow your practice exponentially.
Clarity Creative Group is a web design and digital marketing company located in beautiful Orlando, Florida. Fun fact: Google’s first major algorithm update was named “Florida”!