Looking to build your practice’s online presence?
Here are five chiropractor marketing tools you need to succeed.
The chiropractic industry is poised for rapid growth in the next decade and there’s a very good chance that you’re looking for ways to hop on board the Success Train.
There are lots of ways you can market your practice: renting a billboard, passing out branded pens at a 5k, networking with colleagues…the options are endless.
But in our experience, the #1 most effective method of chiropractor marketing? Go online.
The digital sphere is the go-to starting point for any business. But the problem is that a lot of business owners (chiropractors included) don’t know where to start. After all, you know about spines, not search engines!
That’s where Clarity comes in.
We Know Chiropractor Marketing
So who is Clarity and why should you listen to anything we have to say?
So glad you asked!
Clarity Creative Group has been growing small businesses in Central Florida and throughout the country since 2008. During that time, however, we weren’t just churning out baby websites and wishing their mommies and daddies luck on our way to the bank.
We got involved. We crunched the numbers. We compiled, analyzed, and interpreted the data. And then, we distilled everything we learned into a strategy that other chiropractors are crushing.
Want to get in on the action? Here are the tried and true chiropractor marketing strategies we can use to help your practice reach new heights.
Top Chiropractor Marketing Tools
When it comes to marketing your business—any business, really—the “set it and forget it” approach never works.
That’s why you won’t see “redesign your website” anywhere on this list.
Effective chiropractor marketing is an ongoing endeavor that needs to reach out to your potential patients where they are, time and time again.
And it all starts with…
1. Google Business Profile
Google Business Profile (GBP) is a must for any business with a physical location, as it’s one of the first things people will see if they search for you.
Clarity usually starts out by claiming your GBP location and giving it a little makeover. We make sure all the information is correct (such as address, phone number, hours of operation, etc.), then upload plenty of photos so people know what to expect when they show up.
After we’d worked our magic, this chiropractor’s photos got 563% more views than his competitors. That’s all part of our Midas touch, baby!
Another important part of your GBP profile is the Question & Answer section.
In addition to answering questions that past and potential patients have, we like to also post a few questions of our own to give you a chance to flex your expertise.
Are you an expert in sports injuries? Prenatal adjustments? Scoliosis? People should know that!
2. Reputation Management
After-school specials spent a lot of time telling you to just “be yourself” and “not care what others think of you” but unfortunately, it does matter what they think about you (more specifically, your business).
Reputation is everything. Especially in an online format when you can’t get in front of them and answer direct questions. So managing that reputation is crucial.
Part of our Reputation Management service involves removing SPAM-y reviews, asking loyal patients for their positive reviews, embedding good reviews on your site, you name it.
Think of this as “putting your best foot forward.”
3. Organic Keyword Strategy
I promise “organic keywords” isn’t some buzzword where we’re promising to offer you “free range email” and “gluten-free websites.” In the digital marketing world, organic simply means that you didn’t pay to receive it, it just happened all on its own (as opposed to paid strategies, which we’ll get to in a bit).
Uncovering the right keyword is a lot more labor-intensive than it might seem, but we have quite a few tools to help us with that.
What do we do with all this info? Quality keywords that we find get turned into content that lives on your site—namely, blog posts.
Now, these aren’t just any blog posts. We take the time to learn about your business: what sets you apart from your competitors, how you operate, and what topics are important to you. We then craft a custom blog post that’s optimized for maximum engagement.
In the graph above, you can see how this chiropractor’s page started crushing organic keywords after bringing us on board. They went from barely ranking for any keywords, to having more than 100 keywords on the first page of Google.
Once your blog posts are up, we continue to monitor and tweak them as necessary to improve performance and target new keywords.
The internet never sleeps and neither do we. (Metaphorically speaking.)
4. Paid Google Ads Strategy
Some business owners shy away from paid strategies, but you’re smarter than that. You already know that there’s no such thing as a free lunch (or chiropractor marketing).
If organic search is like fly fishing (standing in the water and hoping they’ll bite), paid search is like spearfishing—you’re directly targeting the fish you want.
As much as we love it (and we do love it), organic search takes some time to gain traction. But a paid Google Ads campaign puts your name right in front of people who are already searching for your service right now.
They don’t have to do the work of tracking you down and you don’t have to wait for them to get there.
5. Analytics and Tracking
Of course, none of these chiropractor marketing strategies will work with that “set it and forget it” mindset we were talking about.
That’s why the most important part of the Clarity Way is tracking and analyzing the results.
That means answering questions like:
- What pages are getting the most clicks?
- How are readers getting there?
- Where are they located (geographically)?
- How long are they staying on your site?
- What percentage are actually calling or scheduling an appointment?
The more data we have, the better we can course correct to meet your goals.
Being an excellent chiropractor is only part of growing your business into a successful practice. You also have to be an excellent digital marketer.
At Clarity Creative Group, we don’t just think of ourselves as a “digital marketing company,” but as part of your digital marketing team. The work we put into growing your business is the same (if not more) as what we put into our own company.
There are a lot of chiropractors competing with you—chiropractors that are already online.
But by taking advantage of Clarity’s ever-growing knowledge of chiropractor marketing, you can take the market by storm!
Clarity Creative Group is a digital marketing company based in beautiful Orlando, Florida. We’ve never been fly fishing or spearfishing, but we do enjoy a nice seafood dinner.