Does your website need an adjustment?
Here are 10 features to include in your chiropractor web design.
As a business owner, you know that your website is the first point of contact for many of your potential patients. But as a medical practitioner, you don’t have the faintest idea of what good chiropractor web design looks like.
Luckily for you, we do!
If you’re in the market for a new (or newly updated) website, make sure you include these 10 things in your chiropractor web design.
1. Services Pages
I know, it seems self-explanatory. After all, everyone knows what chiropractors do! But you’ve got a big opportunity here in terms of on-site SEO.
SEO, or search engine optimization, is anything you do on your site to push it closer to the first page of Google results for a particular keyword. If you want people to find your site by typing in “back pain,” “scoliosis,” “car accident injuries,” or even “medical massage,” you have to have pages on your site that talk about those topics.
Make a note of the type of patients or conditions you’d like to target, and feature those prominently on your site.
2. Bio Page (Must Have!)
Again, this probably seems self-explanatory. But potential patients want to know who is about to deliver “hands-on” care.
Some people (I’m sure you’ve met them) seem to think chiropractors can kill them with a mistimed neck adjustment. This is your chance to set their mind at ease.
Write a detailed bio for each of the practitioners on your staff that includes their education and experience as well as a few details about their personal life.
3. Location Page For Your Office
They can’t get to their appointment if they don’t know where you are. Yet you’d be surprised by how many chiropractors bury this information in a footer.
Include the basic information (map/address, email, phone number, office hours, etc.) as well as a contact form for questions.
4. Photos/Videos of You, Your Team
Giving prospective patients an inside peek at your office is a huge step in reducing the trust gap.
Throughout the site, include plenty of high-quality pictures and/or video, showing what your office looks like, inside and out. If you can, hire a commercial photographer to do a photo shoot, but iPhone photos are great, too.
And if you’re really feeling fancy, a few professional-quality videos can take your whole site up a notch.
5. First Patient Appointment Expectations
Sure, you know what a typical adjustment at your office looks like, but Nelly Newbie has never even been to a chiropractor, so she might be feeling a little nervous. A good chiropractor web design lets her know what to expect.
Does everyone get an x-ray on their first visit? Do you finish off every appointment with an e-stim session? Do you recommend they get a medical massage every other visit?
This is also a good place to brag about the things that set you apart from other chiropractors in the area.
6. Reviews
When it comes to the internet, social currency is huge, so cash in by posting your recent reviews. A dedicated Testimonials page goes a long way toward setting people’s minds at ease and prepping them for a positive experience with you.
If you have the resources, it can be super helpful to make a video documenting the before/after of one of your patients.
Say Hello, and Let's Get To Work Together
7. New Patient Form
Great, they’re ready to schedule an appointment!
Make it super easy for new patients by putting your patient intake forms in a prominent place on your website and making them incredibly easy to understand. The easier they are to fill out, the less chance you have of incomplete information.
With chiropractor web design, it’s important to remember that user experience (UX) has a huge effect on a patient’s first impression of you.
8. Blog
Blogs aren’t just for “writers.” They’re for anyone with a website who wants to be seen as an expert in their field.
Blog posts can correct myths and misconceptions people have about chiropractors, give in-depth info about a particular condition, or answer frequently asked questions. The video below should give you some tips on how to create the best chiropractor blog out there.
If you feel confident about your writing skills, feel free to do it yourself. But you can also hire this step out. Many digital marketing companies offer it as part of their SEO package.
9. Mobile Responsive Capabilities
Nowadays, more than half of all web traffic is viewed on a mobile device. If your website isn’t built to adjust to smaller screen sizes, you’re gonna get left in the dust.
10. Social Links
Make sure your website points back to any social media accounts you have. And if you don’t market through social media, now is the time to start.
TikTok, Instagram, YouTube, and Facebook are good options for chiropractors (in that order).
Straighten Out Your Chiropractor Web Design
When it comes to chiropractor web design—or any web design, really—it all boils down to one thing: trust.
Sure, you should always keep your SEO goals top of mind, but at the end of the day, search engines don’t buy from you, people do. A good Orlando web design company will always consider the user experience at every step.
You can count on Clarity Creative Group for expert chiropractor digital marketing that focuses on your unique goals. We constantly analyze your site to fine-tune our approach and ensure that our efforts stay on track.
Ready for a new web site design? We’d love to chat!
Clarity Creative Group is a web design and digital marketing company located in beautiful Orlando, Florida. We’ve had great success with chiropractors and visit them regularly!
