Digital marketing is no longer optional. But you can’t do it alone.
What is a digital marketing agency and why do you need one?
Thirty years ago, it made sense to focus on traditional marketing methods like TV commercials and billboards. The Internet was just a baby, much too little to get a job in marketing.
But today, that baby is all grown-up and ready to take on the world. She’s big. She’s strong. She’s capable.
She can also be kinda intimidating.
In this day and age, digital marketing is crucial to the health and success of your business. But how do you possibly win the battle for clicks when everyone has access to the same weapon?
The answer? A digital marketing agency.
What Is a Digital Marketing Agency?
If you’re a small business owner, a good digital marketing agency is the Fairy Godmother to your Cinderella. The Tony Stark to your Peter Parker. The Genie to your Aladdin.
Digital marketing agencies guide you from where you are to where you want to be, using the internet to take you there.
So what is a digital marketing agency in normal person language?
Digital marketing agencies help market your business by focusing on online channels.
Rather than filming a television commercial or designing a flyer, a digital marketing agency will focus on things like Google Ads, blog posts, and email newsletters.
And the best part about it? You don’t have to know anything about digital marketing or even marketing in general! Your digital marketing agency takes care of all that for you.
Examples of Digital Marketing
The best way to answer the question “what is a digital marketing agency?” is to describe specific services that they provide.
At our Orlando digital marketing agency, we offer the following:
- Web Design & Development
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media
- Email Marketing
- Google Ads
- Reputation Management
As always, a combination of these approaches will yield the best results, but a digital marketing agency will know how to figure out which ones are best for you (so you don’t have to).
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Benefits of Digital Marketing For Small Businesses
Digital marketing is only one type of marketing; there are plenty of other methods to choose from. But small businesses should always start with a solid digital marketing strategy.
1. Maximize Your Marketing Budget
Even when paying a digital marketing agency, digital marketing is significantly cheaper than traditional marketing methods.
Dollar for dollar, you get considerably more bang for your buck when you let the Internet play a role.
2. Improve Your Reach
Instead of taking the “spray and pray” method of traditional marketing, digital marketing allows you to target your ideal customer and reach them where they already are (i.e. on the Internet).
If you operate in a specific geographical area, you can focus your efforts on local SEO. If location isn’t a factor for you, you can reach a global audience.
3. Pivot Faster
Digital marketing is an extremely flexible form of media, allowing you to change course at lightning speed.
If Google Ads aren’t yielding the result you want, you can have your digital marketing agency switch to email marketing. The choice is yours.
4. Keep Up With the Joneses
We’ve been in this industry a long time. So trust us when we assure you that your competitors adopted digital marketing years ago.
If you never moved on from neighborhood newsletters, you’re gonna get left in the dust.
5. Track Your Efforts
The biggest drawback to traditional marketing methods is that you don’t know whether or not they’re working. Even if you get more phone calls than usual, how do you know whether it was your radio ad or your television spot that brought them there?
With digital marketing, analytics is baked into the process, allowing you to crunch the numbers in real time to find out which tactic is giving you the best return on your investment.
Your customers are already online. If you’re not, the two of you will just be ships passing in the night.
Whether you want to grow your business or even simply maintain the status quo, working with a digital marketing agency is crucial to helping your business stay relevant.
As an Orlando digital marketing agency, we’ve seen the tides shift over the last 15 years and they landed squarely on the side of digital. If you’re looking for the best way to improve your reach, boost your ROI, and keep better tabs on the results, we’d love to chat!