World, meet Team Clarity

You know our work. You love it. But you don’t really know us.

Which is a shame, because Clarity is made up of a bunch of really awesome peeps, some of whom you might never get to meet.

So we decided to change that and introduce you to the faces behind the websites. The people who make it all happen.

This month, we’d love to introduce you to Julie Forman, our Lead Content Developer.

Julie Forman

What is your education/background?

I majored in English (with a Creative Writing focus) at UF.

If you could give yourself an unofficial title, what would it be?

Idk, Word Wizard? That sounds rad.

What is the best/most unusual job you’ve ever had?

I mean, this one is pretty much perfect, but I was a Shelver at the downtown Orlando library for almost three years and that’s the runner-up. Being surrounded by books all day and never having to pay a late fee? I was living the dream.

What is your work philosophy?

Organization. If you’re not organized, you don’t know what’s going on.

What do you love most about working for Clarity Creative Group?

Other than working with my husband? I’ve always loved learning, so it’s fun being able to work with so many different types of businesses. I can be writing about workers’ comp and weddings all in the same day. I keep saying that one day, I’ll know everything about everything.

What is the coolest project you’ve worked on for Clarity?

I don’t know that I could name one. I love working on websites that have a more “casual” tone. Playing with words (metaphors, slang, puns) is just fun.

How do you stay organized/productive?

Spreadsheets and dry erase boards. Just about everything goes into a spreadsheet.

What fuels you? (Coffee? Recognition?)

I made a cross-stitch for my office wall that reads, “But first, tea” and that pretty much sums it up. I also love being able to erase things from my dry erase board. Yay, accomplishment!

What small things make your day better?

Hot cups of tea. My office decor. Going to T.J. Maxx.

What company do you wish we had as a client?

Harney & Sons.

What website do you visit most often?

I’m on TikTok WAY too much! YouTube is always fun, though. I’ve learned about everything from sign language to science.

Do you have a favorite podcast/blog/publication/etc. to help you keep up with your industry?

Household Name is a really fun podcast. You can learn a lot about marketing from looking at how the experts do it.

What do you wish our clients knew about you/your job?

That they’re the real experts. I know how to write, but I don’t know what they know. The internet is full of contradictory information so it’s best to know what you know.

I always encourage our clients to get involved with their websites. A website is like a robot employee that works 24/7.

Are you more left-brained or right-brained?

I took a test once as a teenager and it literally said I was both. So, I’m an artist but I make lists.

Do you have any pets?

I have a Corgi mix named Shlomo.

Do you have a favorite animal?

Octopuses are the literal best animal on the planet. Read, like, one article about them and you’ll see why. Seriously, if I see them on a menu or in a grocery store somewhere, I want to riot. They’re too smart to be eaten! (P.S. If you look closely at the picture of my desk, you’ll see I keep my pens in an octopus mug.)

What are your hobbies?

Reading, playing The Sims 4, artwork with my 4-year-old.

What is your worst habit/quality?

I’m super indecisive. Never ask me to pick a place to eat!

Do you collect anything?

Does emotional baggage count? No? All right, then tea.

What hobbies would you like to take up if time/money were no issue?

Archery. And I’d love to be fluent in American Sign Language (ASL).

If you didn’t have to sleep, what would you do with your extra time?

Probably learn archery and ASL. Or I’d just read more. Catch up on some shows. Play The Sims.

If you could live anywhere in the world, where would it be?

One day, I’ll have a creekside cabin in the Smoky Mountains. (I love Orlando, but it’s too hot.)

What do you totally geek out over?

Doctor Who, Hamilton (the musical and the person), tea, T.J. Maxx.

What is your favorite song/band?

Lifelong Beatles fan, but I also like Relient k, Death Cab for Cutie, ’90s alternative, and just discovered a newfound love for bluegrass.

What is your favorite TV show/What are you binge watching?

Favorite shows are Downton Abbey, The IT Crowd, and Doctor Who (especially the 10th doctor).

What is your favorite vacation destination?

Greece and Gibraltar are the coolest places I’ve ever been. Still haven’t been to the U.K.! It’s on the bucket list.

What is your favorite part of the day?

Right before bed when I can just chill in front of the TV with my bunny slippers and a cup of tea.

Do you have a catchphrase? If so, what is it?

Get it.

As in, “get it, girl!” or “yeaaa homie, get it!”

What fun fact would most people be surprised to learn about you?

I was in a Middle Eastern dance troupe for a little bit before I got married. I’m part Lebanese (among other things) and love connecting with my roots.

What three things would you bring to a desert island?

My Kindle (full of books), my Breville tea maker (with lots of tea), and my bunny slippers. Wait…the island has wifi, right?

If you won the lottery, what’s the first thing you would do?

Set up a source of passive income so I can buy that mountain cabin!

What is the best compliment you’ve ever received?

My dad once said I was the smartest woman he knows.

If you weren’t doing this job, what would you be doing?

Probably working in a library, surrounded by books.