| | A Clarity Website | Other Web Companies | DIY (Wix, Squarespace) |
| Planning | - Competitor analysis through website and search engine traffic data research
- Comprehensive research of template and theme ideas, maximizing available options
- Organized and efficient timeline for your project
- Extensive content inventory of all available copy, images, and video files
- Construction of a visual sitemap, outlining your site
- Analysis of current social media and marketing efforts
- Development of conversion strategy, geared toward lead generation and sales
| - Typically minimal. In the open market of web design it is rare to find a company to hold your hand through the planning process.
- Cookie cutter plans and sitemaps provided based on past work
| - None offered, you are on your own setting up everything from your timeline to your sitemap
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| Content | - Discovery of content needs for website; text, image, video, infographic, etc.
- Detailed edit of existing content
- Customized written content for new pages, published by our qualified writing staff, 350+ words per page, keyword oriented, SEO-ready
- Stock photos collected and utilized, as needed, for specific areas of the site
- Custom photos taken and edited for new and existing pages
| - Some companies will help develop content, written, audio, and visual, at a premium price
| - None, every word, photo and video is provided by you. Get ready to get to work.
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| SEO | - On Site – creating, linking, and optimizing content for users and search engines
- Image tags
- Meta tags
- Focus keywords
- Off Site – connecting programs that build backlinks thus creating online authority
- Local and national directory listings
- Tracking up to 5 keywords
- Developing a backlink strategy
- Technical – overall optimization of website code to tell the search engines more information about each individual page
- Speed testing, schema setup, https
- Google webmaster tools
| - All self respecting web companies offer SEO services, but lack the transparency to show you what they are doing to improve your site traffic. ((Iceberg))
| - Some, they offer pre-packaged apps and software that may improve your site. Ex. Wix Site Booster App ($60 value)
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| Design | - 2 specific designs highlighting different style attributes
- Logo analysis and integration seamlessly into the web platform
- Font analysis to determine best match for branding and readability
- Creation of color palette profile, developing a strategy behind each use of color throughout the website
| - Any web company is capable of designing your website, but your unique style may get overlooked
| - Pick from 100s of templates, that are currently already in use by millions of people. No custom options.
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| Build | - Setup of template on Content Delivery Network for speed and security
- Build Pages
- Setup and tracking of Google Analytics
- Creation of an Analytics filter to remove IP and analytics spam, ensuring true reporting
- Site Testing
- Browser Testing to ensure success on Safari, Chrome, IE, Firefox, and mobile
- Malware website protection for daily scanning and security
- Daily backups of site and database
- Contact form development and testing
- Website SPAM filtering
- Uptime tracking, making sure your website is always viewable
| - Any web provider will build your site, but common elements that are overlooked include: missing meta tags, title tags, proper headings, site structure and more
| - The build is already in place on their servers.
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| E-mail Template | - Match website theme to look and feel of e-mail template
- Styling For Gmail and Outlook
- Assistance setting up e-mail delivery software (ex. MailChimp)
| - Most companies can help you with this at a premium
| - None, offered, you are on your own
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| Launch | - Final QA, checking every aspect of the website, buttons, links, etc.
- 301 redirects from any old website to maintain link credibility
- Check 404 and page error reports
- DNS takeover from current hosting
- E-mail setup and testing
- Contact Form testing
- Unlimited users allowed, based on need
- Client launch meeting, complete with a round of edits to finalize website
| - Your site will go live, but are all your i’s dotted and t’s crossed?
| - No support offered from going from idea stage to fully functional website
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| Training | - 3 one-hour training credits that can be used on any of the following:
- WordPress
- Slider
- E-mail
- HTML
| - Some provided training and tutorials, others send you off into the wild
| - They offer what they call premium support, where you are on the phone or chatting with an “expert” that might be halfway across the world
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| Pricing | Starting at $5,000 for a fully optimized, SEO-ready, mobile responsive web property. | $500 – $50,000
a huge gap for an entire website, without certainty of what you are getting | $225- $300
Per year for the lifetime of your website, meaning you are still paying even though it is already complete |
