There’s a lot of mystery surrounding the creation of your small business website. Like law or medicine, most people don’t know what goes into it (“Something with 1’s and 0’s?”) but eventually you’ll find yourself needing it. Business owners tend to either hold a web designer’s services in reverence or dismiss us as basement-dwelling con[…]
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We love being in the business marketing industry. It’s our lifeblood (and our paycheck). But sometimes business marketing gets a bad rap. Sure, there are marketing firms and ad agencies that use their Don Draper-like powers for good and put out some pretty moving campaigns. We’re not talking about those guys. We’re talking about the[…]
What Is ‘Hipster Marketing’ & Why Should You Care?
Marketing, Our Opinion, Small Business Management Oct 14, 2013
Scrolling through Pinterest (or even just walking down the street), we come across the trends of 2013: mustaches, Twitter handles, vintage glasses, the much-heralded iPhone 5S. It seems odd that our obsession with the newest technology in our business lives comes at a time when “hipster-chic” is the favored lifestyle for our personal lives. The[…]