Kid Care Pediatrics
Consultation, Custom Development, Digital Marketing, Web Design
Custom Web Design & Content
Kid Care Pediatrics is a beacon of quality pediatric care in Texas. Husband-and-wife team Bertha and Dr. Omar Gomez had grown their team and expanded to three locations, but didn’t have a web presence that matched that scope. Their original website was outdated and lacked the depth needed to serve thousands of patients.
We dove right in, developing a look and feel that spoke to the people most important to Kid Care…the kids! We felt strongly about their “come grow with us!” statement—not just as a web development agency, but as parents ourselves.
Connecting with parents is one of the toughest things in marketing, because the market is flooded with content.
Children = big business, but the key for Kid Care Pediatrics was to cut through the noise and “hype” and focus on what they can do to bring peace of mind to parents. They wanted people to arrive on the website and feel like a part of their family.
An additional challenge came in the form of timing. We began working with the Gomezes in May of 2020 at the height of the pandemic. Taking the time to work with Kid Care remotely was an epic example of how work never stops. Although we have never met in person, we continue to succeed in our collaborations via Zoom, email, and phone.
We started out with a complete website overhaul to reflect Kid Care’s presence throughout the Fort Worth area. With three separate locations, it was vital that prospective patients be able to find them online, so we optimized their location pages for maximum organic traffic.
We eventually had to shut down their online intake form because Kid Care simply couldn’t handle all the calls they were receiving!
When it comes to pediatric care, trust is key. In our experience, the best way to bridge the trust gap is through content. The problem? Kid Care was only ranking for around 100 keywords.
By writing one original blog post a month, we’ve managed to increase this number to more than 4,000 keywords!
Kid Care’s first website wasn’t mobile responsive, didn’t rank for their core keywords, and didn’t show off a growing Texas company in their prime.
Now, the future is bright because Kid Care Pediatrics can be found online via organic search. When people are looking in Keller, Ft. Worth, or Haslet, TX, Kid Care will have an opportunity to engage and earn their trust.
The Kid Care blog continues to serve both patients and web browsers looking for the best information for their children’s health. We can’t wait to see what else is in store!