You thought Google had a tool for pretty much everything, didn’t you? Well, you were right.
In addition to offering the top internet search engine, in-depth website analytics, and pretty much the best email service we’ve ever seen, Google also has a tool to help you explore trending news, videos, and search terms all across the country. The program is called Google Trends, and it’s even more addictive and useful than you think.
What is it exactly?
Simply put, Google Trends is a website tool that tracks and analyzes Google searches 24/7, coast to coast. You can see the top news searches going on at any given moment. You can view the top viral videos from YouTube. You can even take the reins in your own hands and explore a chosen category or keyword of your choosing and see how many people are searching for it, as well as where and when they searched. You can also compare search terms to see which is more popular, find the most searched-for terms in a chosen category (like your business’ industry), and find out which search terms are rising up in the ranks.
Why should I care?
First of all, you’d probably admit that the internet is becoming the primary media through which people (especially Millenials) deal with the world. Well, Google Trends is like having your finger on the pulse of the internet. It’s a simple, quick and free way to do market research when you’re looking to write a blog post, create a new product (or update an existing one), or see how your competitors are doing (and how you can get in on the action).
For example, I compared searches for “web design” (our primary service) and “Wix” (a popular DIY website builder). The chart (sadly) showed a steady decline in the search for “web design” and a steady increase in the amount of searches for “Wix.” Based on this information, I decided to write a blog post about whether DIY website builders are really worth it. (Spoiler alert: They’re not.)
How can I use it?
For your business, you might want to see whether diamond jewelry is more or less popular than sapphires right now, or whether kale will continue to be as big of a culinary trend as it was last year.
Armed with this information, you can change either the product you offer, the way you advertise it, and/or the way you discuss it with your customers. Maybe you have a regular at your jewelry store that would be really interested if rubies are more popular than sapphires right now, so she can update her jewelry collection accordingly. (You could also use it to research new blog topics without having to survey your existing customers.)
Have you used Google Trends for anything related to your business (or otherwise)? Was it helpful? Let us know in the comments section!
Clarity Creative Group is a web design & internet marketing company located in beautiful Orlando, Florida. In case you were wondering, Darth Vader was the top searched Star Wars character.