How Your Website is Like a Tinder Date

Whether it’s Tinder dates or website design, beauty is only skin deep. You just got a new website. It’s gorgeous. It’s only a matter of time before the new visitors (and the moola) start rolling in. You sit back and wait for the boom in your business. But it never comes. What happened? Was it […]

When Increasing Website Traffic Is Useless

when increasing web traffic is useless

Not to cause a complete panic, but increasing website traffic is useless. “What?” I can hear you saying. “I spent a lot of money on this website! Are you telling me that I wasted my money?! What does your business do, anyway?” You heard me. Increasing your website traffic is useless if you’re ignoring what […]

Shady SEO Practices to Watch Out For

You may have seen commercials for companies offering to revamp your social media pages, increase likes/visits to your page, and improve your Google ranking. At first (or even second) glance, it sounds great: you don’t have to think about your social media strategy and you don’t have to go through all the hassle of creating […]

SEO vs. Content Optimization: Who’s the Winner?

If you’ve spent much time researching the best ways to get your website seen by the right audience, you’ve probably come across the term “search engine optimization” (SEO). The idea has been around for decades. Businesses and individuals use SEO to rank higher on the search results pages on sites like Yahoo!, Google, and Bing. […]