How to Respond to a Bad Review

About a week ago, the Clarity staff went on a little weekend beach retreat. We noticed a little French bakery had gotten some amazing Yelp reviews, so we decided to give them a try for breakfast. While waiting for our breakfast sandwiches, we all noticed a little Plexiglas box hanging on the wall. Inside, was […]

What Is ‘Hipster Marketing’ & Why Should You Care?

Scrolling through Pinterest (or even just walking down the street), we come across the trends of 2013: mustaches, Twitter handles, vintage glasses, the much-heralded iPhone 5S. It seems odd that our obsession with the newest technology in our business lives comes at a time when “hipster-chic” is the favored lifestyle for our personal lives. The […]