SEO vs. Content Optimization: Who’s the Winner?

If you’ve spent much time researching the best ways to get your website seen by the right audience, you’ve probably come across the term “search engine optimization” (SEO). The idea has been around for decades. Businesses and individuals use SEO to rank higher on the search results pages on sites like Yahoo!, Google, and Bing. […]

Web Design 101: Content & Language

How many websites do you visit every week? Or—if you’re an internet addict like yours truly—every day? You may think you know a lot about websites and maybe you are pretty good at distinguishing a well-designed site from a fly-by-night operation. But how much do you really know about the decisions that went into creating […]