SEO vs. Content Optimization: Who’s the Winner?

If you’ve spent much time researching the best ways to get your website seen by the right audience, you’ve probably come across the term “search engine optimization” (SEO). The idea has been around for decades. Businesses and individuals use SEO to rank higher on the search results pages on sites like Yahoo!, Google, and Bing. […]

How to Use Social Media For Business

If you’ve been on the web long enough to stumble across this article, you’ve heard a lot about social media. Maybe you have a Facebook page or a Twitter account, and you’ve figured out how to post statuses, like comments, share photos, and more. But do you really know what you’re doing when it comes […]

Best Blog Boosters for Your Business

You’ve built your blog and made a few posts, but everything seems a little…blah. Why not zhuzh it up with a few blog boosters that will bring your digital labor of love to the next level? For the most part, the fancy plugins are only available on WordPress, and since that’s the platform we prefer, […]

Clarity’s Favorite Things! (What We Love and Why)

Being the “web guys,” we’re constantly asked for our recommendations when it comes to equipment and software. While most of it comes down to simple preference, we can personally vouch for* each of the products and software listed below. * Your experience may differ. Don’t say we didn’t warn you.   1. Favorite Computer David: […]

Happy Thanksgiving – 6 Black Friday Shopping Tips

Tom Turkey is the main character today, but after the dishes are done and the football games are over, many of you are gearing up for the biggest shopping day of the year: Black Friday! Woohoo! …Right? I know, I know, a lot of you really do enjoy running frantically from store to store at […]