Judging a Business by its Cover

If your website were a book, would people want to read it?

“You can’t judge a book by its cover….” You’ve heard it thousands of times. Maybe you’ve even said it. The saying has been around since the Civil War era, and has taken a spot in the Idiom Canon, so to speak. This familiar phrase means that first impressions are not always correct, and one should […]

The Dangers of Running a DIY Business

Running a small business calls for wearing a lot of hats. You’re the owner, the manager, the accountant. You’re also HR, sales, administrative assistant, social media guru…the list goes on and on. For the most part, this is great. Being aware of all the different spheres of your business helps you keep everything running smoothly […]

Clarity’s Favorite Things! (What We Love and Why)

Being the “web guys,” we’re constantly asked for our recommendations when it comes to equipment and software. While most of it comes down to simple preference, we can personally vouch for* each of the products and software listed below. * Your experience may differ. Don’t say we didn’t warn you.   1. Favorite Computer David: […]

Employee Motivators That Kill Your Business

It’s January, which means you’re probably in the “new year, new me” mentality common to many business owners. You’ve likely set goals for yourself to meet in the next 12 months. Maybe you want to reach a certain number of customers, or have a certain amount in the bank. But you’re not oblivious; you know […]

Are You an Over-Blogger?: How Posting Too Much Can Drive People Away

I love writing these posts for you all to read each week, and I also love reading other blogs that help me perfect my craft, learn something new, or find out about new trends on the internet (where I live and breathe and spend my day). But all too often, I find my e-reader gets […]