How to Respond to a Bad Review
About a week ago, the Clarity staff went on a little weekend beach retreat. We noticed a little French bakery had gotten some amazing Yelp reviews, so we decided to give them a try for breakfast. While waiting for our breakfast sandwiches, we all noticed a little Plexiglas box hanging on the wall. Inside, was […]
SEO vs. Content Optimization: Who’s the Winner?
If you’ve spent much time researching the best ways to get your website seen by the right audience, you’ve probably come across the term “search engine optimization” (SEO). The idea has been around for decades. Businesses and individuals use SEO to rank higher on the search results pages on sites like Yahoo!, Google, and Bing. […]
Old School vs. New School Marketing: 8 Swaps for Your Old, Tired Marketing Strategies
Stop! Yes, you! Before you spend another dime on 200 road signs, 1,000 postcard mailers, or an ad in the Yellow Pages, shouldn’t you find out which forms of marketing and advertising are actually going to bring in more customers? With anywhere from 1-10% of your sales (do the math, it’s more than you think!) […]
Marketing Like the NFL
It’s no secret that Americans love football. Last year, more than 108 million people tuned in to see the Ravens beat the 49ers in Superbowl XLVII. The year before that, a record-breaking 111 million people watched the game (that’s the equivalent of more than 1400 New Orleans Superdomes completely packed with fans). Football is a […]
Marketing Like Ikea
Ikea has been a furniture shopper’s favorite for decades, and once you visit, it’s easy to see why. Quality pieces at a great value, furnished and decorated “demo homes,” even a spot where you can get cake and Swedish meatballs! (It’s like they already know me!) The folks at Ikea have had years to perfect […]
