If you’ve spent much time researching the best ways to get your website seen by the right audience, you’ve probably come across the term “search engine optimization” (SEO). The idea has been around for decades. Businesses and individuals use SEO to rank higher on the search results pages on sites like Yahoo!, Google, and Bing.[…]
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Marketing
SEO vs. Content Optimization: Who’s the Winner?
Marketing, SEO and Content Optimization, Technology May 19, 2014
Old School vs. New School Marketing: 8 Swaps for Your Old, Tired Marketing Strategies
Lists, Marketing Apr 07, 2014
Stop! Yes, you! Before you spend another dime on 200 road signs, 1,000 postcard mailers, or an ad in the Yellow Pages, shouldn’t you find out which forms of marketing and advertising are actually going to bring in more customers? With anywhere from 1-10% of your sales (do the math, it’s more than you think!)[…]
It’s no secret that Americans love football. Last year, more than 108 million people tuned in to see the Ravens beat the 49ers in Superbowl XLVII. The year before that, a record-breaking 111 million people watched the game (that’s the equivalent of more than 1400 New Orleans Superdomes completely packed with fans). Football is a[…]
Ikea has been a furniture shopper’s favorite for decades, and once you visit, it’s easy to see why. Quality pieces at a great value, furnished and decorated “demo homes,” even a spot where you can get cake and Swedish meatballs! (It’s like they already know me!) The folks at Ikea have had years to[…]
We love being in the business marketing industry. It’s our lifeblood (and our paycheck). But sometimes business marketing gets a bad rap. Sure, there are marketing firms and ad agencies that use their Don Draper-like powers for good and put out some pretty moving campaigns. We’re not talking about those guys. We’re talking about the[…]
