Sooner or later, every business finds itself poised for growth. But which is more important: building sales or building a brand? All right, so you’ve established your business. The lease has been signed. The employees have been hired. You even have a website. Now what? If you’re like most business owners, you’re probably most[…]
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Marketing
10 Things to Include In Your Website Redesign
Marketing, SEO and Content Optimization, Websites May 16, 2022
We all know what an ugly website looks like. Outdated font, Flash intros, unorganized text, even (shudder) site counters. Put it all together and you have the perfect storm of hideous web design and a bad user experience. If I just described your site, it’s time for a website redesign! Poor web design is one[…]
Is SEO Worth It? (Don’t Waste Your Money on Bad SEO)
Content Marketing, Marketing, SEO and Content Optimization May 22, 2021
With more than a billion active websites today, competing for the top spot on Google is harder than ever. That’s what makes it so tempting when a smooth-talking SEO company comes along and claims that they can work magic for you overnight. We all know that Google is the king of search engines. Google nerds[…]
What is Web Content? (Hint: It’s More Than Just Blogging!)
Blogging, Content Marketing, Marketing, Websites Dec 04, 2017
Content is king. Content marketing. Quality content. You’ve heard these terms before (from us, if nowhere else), but you might have asked yourself, “What is web content? Do I need a degree in Content Creation to do it? Do I need to create content?” Well, the answer to the last question is a resounding “yes,” but[…]
When Clarity first started out a decade ago (!), we called ourselves a “website company.” Now that we’ve had time to grow and mature as business, we found out that websites are a lot more than…well, “websites.” It’s not enough to just build them and hope the customers will flock in (unless Kevin Costner built[…]