10 ONLINE MARKETING TIPS YOU
NEVER THOUGHT TO DO
Tip 1 – It’s all about how you word it!
Stay away from the basic button that just says:
Get creative or use one of the following phrases in place of 'Submit' …
- Contact Now
- Free Consultation
- Begin Inquiry
- Free, No Obligation Consultation
- Get Help Now
- Grow your Business
- Apply Now
- Free Case Evaluation
- Get Started Today
- Do I Qualify?
- Talk to Us
- Create Account
- Subscribe Now
- Send Message
- Register Free
Tip 2 – Test! Test! & Test Again
To update and change buttons, just use an easy-to-use button software like buttonoptimizer to create new buttons and test your call to actions before you use them on your pages. Your current website software (like WordPress) might already have a button code you can use.
As you’re testing, change the colors or headline, but remember to only change one item at a time to test.
Tip 3 – Get Rid Of Social Media Buttons at the Top of Your Website
Tip 4 – Provide More Than “About,” “Services,” and “Contact” Pages.
You’re in your business day-in and day-out, but sometimes that can blind you to the perspective that your customers have. Think about the words and phrases that your customers are using to search for your product or service rather than using the “industry lingo.”
Not sure what people are looking for? Use a tool like Answer The Public to find questions that your potential clients are already asking. Then turn those topics into pages on your website.
Tip 5 – Pimp Your Google My Business Page
Use all the options available for Google My Business:
- (NEW) Posts – This brand new feature lets you post a 100 – 300 character mini blog post with call to action.
- Info – Make sure everything is filled out (category, service area, hours, etc.).
- Reviews – Get past and current clients to review you and don’t forget to respond.
- (NEW) Messaging – Link up your cell phone to your Google account so customers on mobile devices can message you directly.
- Photos – Add as many photos as you can that show interior, exterior, your team and you at work. (Don’t forget to add geo-tagging, with this tool.)
- Insights – Check your statistics to see what is working and what type of traction you are getting.
Tip 6 – Check Off All Your Local Listings
Tip 7 – Check Out Your Competitors
Check out who is linking to your competitors and then try to get those backlinks. A simple tool would be Monitor Backlinks; they offer a free report every week.
Competitor Performance with SpyFu
See how your competitors rank, what keywords are they using, and whether they are paying for search ads. Spyfu is a great online tool for this; you can do a number of free searches a week.
Tip 8 – Spy On Your Server
To check your website speed, I suggest Pingdom Tools. If you’ve discovered some areas that need improvement, reach out to your web developer (or us!) and we will implement those changes on your server or site. Remember, the most important number to watch is page load time.
Once you get those fixed, start monitoring your site with a free Pingdom account to get updates when your site goes down. They offer a free monitoring on one website, which is a great way to get you started.
Tip 9 – Use Facebook Ad Insights for Additional Stats (Without Running a Single Ad)
Find out more about the users that have liked your Facebook page. Go to Facebook Ad Insights (this is only available on business pages, not personal ones) and view information about your followers, such as demographic, household, likes, activity and so much more. Once you discover where your Facebook users are, you’ll know how to get in front of them.
Tip 10 – Pick Hashtags That Actually Have Traffic
Make sure you are using hashtags that are actually being used and searched for. Use a branded hashtag if you like, but also use it with other popular hashtags. You can use a tool like RiteTag.com to find ideas.