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30 Mar

10 Benefits of a Website Redesign

Posted On: March 30, 2015 | Category: Lists, SEO and Content Optimization, Websites

Benefits of a website redesign

Do me a favor and try to remember the last time you updated your website.

OMG, has it really been that long?! How is it still functioning?

Haha, we jest (kinda). But seriously, though: what’s been stopping you? Maybe you’re concerned about the cost. Maybe you think your website’s doing just fine, thank you very much.

We believe that knowledge is power, so we’re about to drop some learning on you and list the top 10 benefits of a website redesign. What can it do for you? More than you think….

23 Mar

Testimonials and Reviews

Posted On: March 23, 2015 | Category: Marketing, Small Business Management

testimonials and reviewsDo you own an emerging small business and want to know what customers think about you? Have you been in business a while and need to grow your fan base? Are you curious about what you’re doing right (or wrong) for your customers?

Turns out, there’s an easy way to solve all of these problems: testimonials and customer reviews.

16 Mar

Is the Customer Always Right?

Posted On: March 16, 2015 | Category: Our Opinion, Small Business Management

is the customer always rightMy husband and I were watching Shark Tank the other day (one of our favorite shows) and noticed an interesting exchange between the sharks and the business owners asking for an investment for their brand of almond water. Every time one of the business moguls had a criticism about the product or the way the business was run, the owner would quickly respond with “I can change that!”

What was so interesting about this wasn’t the fact that the business owner was so quick to change his business practices (although it was pretty surprising). It was the sharks’ response. Rather than pat the guy on the back and thank him for his willingness to bend over backwards to please them, they got angry.

09 Mar

Shady SEO Practices to Watch Out For

Posted On: March 09, 2015 | Category: Our Opinion, SEO and Content Optimization

shady seo practicesYou may have seen commercials for companies offering to revamp your social media pages, increase likes/visits to your page, and improve your Google ranking. At first (or even second) glance, it sounds great: you don’t have to think about your social media strategy and you don’t have to go through all the hassle of creating a bunch of backlinks (links to your page that show up on a more popular site). You just have to fork over a few bucks and then sit back and watch your site blow up.

Think again.

02 Mar

Understanding the Net Neutrality Debate

Posted On: March 02, 2015 | Category: Our Opinion, Technology

OLYMPUS DIGITAL CAMERALast week, the FCC came to a decision on the net neutrality issue that’s been debated by Internet Service Providers (ISPs), politicians, and techies since 2002. The weeks leading up to the debate saw heated discussion of the pros and cons of net neutrality, with pundits and talk show hosts and even the White House weighing in.

But in case “The Dress” caused too much rancor in your household for you to pay attention to the F.C.C. ruling, we’ve boiled down the gist of the debate into a simple article. So, what is net neutrality and how does this decision affect you?

27 Feb

What “The Dress” Can Teach You About Your Business

Posted On: February 27, 2015 | Category: Our Opinion, Small Business Management

In late February of 2015, the Internet lost its collective mind over “The Dress.”

No, it wasn’t a skimpy, daring number worn by an A-list celebrity. It wasn’t due to a wardrobe malfunction on the red carpet or even a new fashion trend.

This dress…was magic.

the dress

This is the original photo, courtesy of Swiked.

23 Feb

Establish Clarity With Our Internet Marketing Glossary

Posted On: February 23, 2015 | Category: Establish Clarity

glossaryHere at Clarity, we eat, sleep, and breathe small business. We read articles; listen to podcasts; and attend meetings where we talk marketing trends, keywords, and SEO practices. We know what we’re talking about (whew!), but we realized that you—our readers and clients—might not. So we put together a glossary of buzzwords and concepts for those who want to understand what all those words mean when they show up in a blog post or proposal.

16 Feb

Using Pinterest For Business

Posted On: February 16, 2015 | Category: Social Media, Technology

Using #Pinterest for #business (a beginner's guide)There’s a lot of buzz about social media these days, and for good reason. What better way is there to show off your quirky, casual side while marketing your business for low (or even no) cost? But with the world all a-twitter about Facebook and…well, Twitter, we think there’s a social media network that you’re likely missing out on. You may have heard of it. It’s called Pinterest.

09 Feb

Fall Back In Love With Your Business

Posted On: February 09, 2015 | Category: Lists, Small Business Management

fall back in love with your business

It’s easy to let love and passion fall by the wayside, especially after a few years together. Oh, sure, things start out hot n’ heavy. You invest time, money, energy. You can’t eat or sleep. Nothing gets in the way of you and your beloved business.

12 Jan

Basic Computer Care

Posted On: January 12, 2015 | Category: Office Life, Technology

basic computer careAt Clarity, we get asked just as many questions about how to care for computers as we do about pay-per-click campaigns. As it turns out, basic computer care isn’t common knowledge. But whether you’re a business owner or a high school student trying to write an essay, caring for your computer is important if you want to prevent it crapping out on you.


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