Stop! Yes, you! Before you spend another dime on 200 road signs, 1,000 postcard mailers, or an ad in the Yellow Pages, shouldn’t you find out which forms of marketing and advertising are actually going to bring in more customers? With anywhere from 1-10% of your sales (do the math, it’s more than you think!) going into your marketing budget, it’s important to make sure those dollars are used wisely.
Sure, Grandpa Tom may have started his small business from the ground up with only $12 in his pocket and the gumption to knock on everyone’s door until he got his first sale. But those tactics no longer translate to the modern age.
Try this little mental exercise: switch places with your intended audience for a bit. Do those postcard mailers, telemarketer calls, and pop-up ads work on you? Yeah, didn’t think so.
To help you step up your marketing game, we’ve put together a list of the top obsolete, ineffective, “old school” marketing strategies along with their upgraded, new school marketing counterparts. Goodbye, Yellow Pages. Hello, new customers!
Last week, I went over the top 5 reasons why you should start a business blog. Today, I’ll talk about the decisions you’ll need to make before you get started: where to host your blog, which URL to use, and what to talk about.
Starting a blog can be a challenge, so learn How to Start a Blog for your Business right now!
If you’ve been keeping up with our blog, you probably already know that we think blogs are one of the best gifts you can give your business. But it sounds like a lot of work, and you’ve never been that great at writing, and what’s so great about blogging anyway?
We’re glad you asked.
In this 3-part series, we’re breaking down the biggest obstacles to blogging (finding the motivation, getting started, and keeping things interesting) to show you exactly how (and why) you should join the blogosphere for yourself, your family, or your business.
Get in your car. Check the mirrors, strap on your seat belt, and head to Waterford Lakes. Across the street from the humongous Target, in the Sports Authority Plaza, find Vespr Craft Coffee & Allures. Open less than a full year, Vespr is home to a relaxing cup of joe that you won’t want to miss. Owned and operated by Edd, a Full Sail graduate with a penchant for roasted beans, Vespr is the coffee shop Orlando deserves and the one it needs right now.
And how exactly are you supposed to find the one that’s right for you? Do you have to sign a contract, make the first payment, and just hope for the best? Clarity Creative Group doesn’t think so. As long as you know what you want for your business, it should be no trouble at all to find an Orlando web design company that will be an excellent fit for you.
Being the “web guys,” we’re constantly asked for our recommendations when it comes to equipment and software. While most of it comes down to simple preference, we can personally vouch for* each of the products and software listed below.
Whether you’re examining the world of fashion, home decor, architecture, or appliances, there is a distinction between “good” design and “bad” design. Even if you may not particularly like the item in question, you can usually tell whether a sofa, coat, blender, or website is designed well. Companies strive for that perfect combination of function and fashion, but aesthetics are so subjective, aren’t they? How can you be sure that you have a “good design?”
You’ve been waiting your whole life for this moment. The atmosphere is electric with both tension and anticipation. This is your chance to finally prove your worth as a competitor, to shut down all the naysayers who said you couldn’t get this far, to achieve the dream you’ve been working for.
You’re going for gold.