21 Apr

Website Redesign: Gamble or Sure Bet?

Posted On: April 21, 2014 | Category: Small Business Management, Websites

Is a website redesign a gamble or a sure bet?Last year, on my first trip to Vegas, I had a sudden realization: there are gamblers and there are not gamblers. My friend, Rachel (my companion on the trip), is a gambler. She has fun sitting at a blackjack table and deciding whether to hit or stay. I am not a gambler. In my mind, every dollar I lose is a dollar I could have spent on something (anything!) else: a new scarf, my utility bill, a Slurpee.

Maybe you’re a gambler. Maybe you love the rush of winning big at the craps table or raking in the chips at a high-stakes poker game. Perhaps you can brush off your losses as simply the cost of playing a fun game.

After all, if you can turn your $200 into $500, it’s worth it, right?

14 Apr

Organize Your Files

Posted On: April 14, 2014 | Category: Establish Clarity, Office Life

organize your files

April 13-19 (smack in the middle of Records and Information Month) is Organize Your Files Week, so we’ve put together a fun infographic showing you how (and why) to organize your files this week.

07 Apr

Old School vs. New School Marketing: 8 Swaps for Your Old, Tired Marketing Strategies

Posted On: April 07, 2014 | Category: Lists, Marketing

old school new schoolStop! Yes, you! Before you spend another dime on 200 road signs, 1,000 postcard mailers, or an ad in the Yellow Pages, shouldn’t you find out which forms of marketing and advertising are actually going to bring in more customers? With anywhere from 1-10% of your sales (do the math, it’s more than you think!) going into your marketing budget, it’s important to make sure those dollars are used wisely.

Sure, Grandpa Tom may have started his small business from the ground up with only $12 in his pocket and the gumption to knock on everyone’s door until he got his first sale. But those tactics no longer translate to the modern age.

Try this little mental exercise: switch places with your intended audience for a bit. Do those postcard mailers, telemarketer calls, and pop-up ads work on you? Yeah, didn’t think so.

To help you step up your marketing game, we’ve put together a list of the top obsolete, ineffective, “old school” marketing strategies along with their upgraded, new school marketing counterparts. Goodbye, Yellow Pages. Hello, new customers!

31 Mar

Best Blog Boosters for Your Business

Posted On: March 31, 2014 | Category: Blogging, Establish Clarity, Technology

6 of the best plugins & resources to help boost your blog to maximum appeal.You’ve built your blog and made a few posts, but everything seems a little…blah. Why not zhuzh it up with a few blog boosters that will bring your digital labor of love to the next level?

24 Mar

How to Start a Blog for Your Business

Posted On: March 24, 2014 | Category: Blogging

Blog post from Clarity Creative Group to help you answer the pressing questions about starting a blog for your business.Last week, I went over the top 5 reasons why you should start a business blogToday, I’ll talk about the decisions you’ll need to make before you get started: where to host your blog, which URL to use, and what to talk about.

Figuring out how to start a blog for your business can be complicated, but we’ll break it down for you.

15 Mar

The Top 5 Reasons Why Your Business Needs a Blog…Today

Posted On: March 15, 2014 | Category: Blogging, Lists

The Top 5 Reasons Why Your Business Needs a Blog...Today #iwantclarity

Starting a blog can be a challenge, so learn How to Start a Blog for your Business right now!

If you’ve been keeping up with our blog, you probably already know that we think blogs are one of the best gifts you can give your business. But it sounds like a lot of work, and you’ve never been that great at writing, and what’s so great about blogging anyway?

We’re glad you asked.

In this 3-part series, we’re breaking down the biggest obstacles to blogging (finding the motivation, getting started, and keeping things interesting) to show you exactly how (and why) you should join the blogosphere for yourself, your family, or your business.

10 Mar

Small Business Spotlight: Vespr Craft Coffee & Allures

Posted On: March 10, 2014 | Category: Orlando Small Business Spotlight

Vespr Craft Coffee & Allures in Orlando, Florida.Get in your car. Check the mirrors, strap on your seat belt, and head to Waterford Lakes. Across the street from the humongous Target, in the Sports Authority Plaza, find Vespr Craft Coffee & Allures. Open less than a full year, Vespr is home to a relaxing cup of joe that you won’t want to miss. Owned and operated by Edd, a Full Sail graduate with a penchant for roasted beans, Vespr is the coffee shop Orlando deserves and the one it needs right now.

03 Mar

How to Find an Orlando Web Design Company

Posted On: March 03, 2014 | Category: Small Business Management, Websites

How to Find an Orlando Web Design CompanyA quick search for “Orlando web design” in Google brings up more than 78 million results. It’s a lot to sift through if you’re looking for a quality web designer in The City Beautiful.

And how exactly are you supposed to find the one that’s right for you? Do you have to sign a contract, make the first payment, and just hope for the best? Clarity Creative Group doesn’t think so. As long as you know what you want for your business, it should be no trouble at all to find an Orlando web design company that will be an excellent fit for you.

03 Mar

Clarity’s Favorite Things! (What We Love and Why)

Posted On: March 03, 2014 | Category: Establish Clarity, Lists, Our Opinion, Technology

Clarity's favorite thingsBeing the “web guys,” we’re constantly asked for our recommendations when it comes to equipment and software. While most of it comes down to simple preference, we can personally vouch for* each of the products and software listed below.

24 Feb

10 Principles of Good Design for Websites

Posted On: February 24, 2014 | Category: Lists, Websites

10 principles of good designWhether you’re examining the world of fashion, home decor, architecture, or appliances, there is a distinction between “good” design and “bad” design. Even if you may not particularly like the item in question, you can usually tell whether a sofa, coat, blender, or website is designed well. Companies strive for that perfect combination of function and fashion, but aesthetics are so subjective, aren’t they? How can you be sure that you have a “good design?”