Posted On: June 02, 2014 | Category: Our Opinion
“You can’t judge a book by its cover….”
You’ve heard it thousands of times. Maybe you’ve even said it. The saying has been around since the Civil War era, and has taken a spot in the Idiom Canon, so to speak.
This familiar phrase means that first impressions are not always correct, and one should look beneath the surface before making a judgment on something or someone. This is true, but the saying is popular for a reason: people do form first impressions, whether or not they should. (If this wasn’t the case, we wouldn’t need a phrase to remind us otherwise).
The thing is, this isn’t just true for books or people, but also for businesses. So, how can you use this information to your advantage when redesigning your website or renovating your business?