18 May

Evaluating Your Web Redesign

Posted On: May 18, 2015 | Category: Establish Clarity, Small Business Management, Websites

evaluating your web redesignWell, you bit the bullet. After hemming and hawing over all the costs and benefits of a website redesign, you hired a web developer and now you’re the owner of a brand-spanking-new site.

Now comes the bigger question: did you get a good deal?

11 May

Top 5 Business Podcasts For 2015

Posted On: May 11, 2015 | Category: Lists, Our Opinion

top business podcastsThis may not be the list to end all lists, but these 5 podcasts have provided me with perspective and inspiration about my own small business. There’s a limit to the number of times you can listen to the same songs on the radio (even satellite radio gets repetitive); sometimes you just need a little variety. Insert podcast here.

I included a small description so you can figure out which ones float your boat. Hey, not all podcasts are for everyone. Some people use podcasts as entertainment, others get right down to business, so to speak. Here are my favorites, in no particular order.

20 Apr

Customer Surveys: How a Common Mistake Could Be Ruining Your Business

Posted On: April 20, 2015 | Category: Our Opinion, Small Business Management

customer surveysA few weeks ago, I noticed a request to complete a survey at the bottom of my Chik-Fil-A receipt. Normally, I ignore these, but completing this survey would get me a free chicken sandwich, so I complied. (I’m part Scottish and married to a Jew; I love free.)

Filling out this survey was eye-opening in one particular respect. I was asked to rate my experience on a scale: from “Highly Dissatisfied” to “Highly Satisfied.” Because the service, food, and price were exactly what I expected them to be, most of my answers were “Satisfied.” I got my order quickly. The cost wasn’t outrageous. The quality of my food was the same level of deliciousness it always is. All in all, it was a good meal.

So imagine my surprise when I was asked to explain why I hadn’t been “Highly Satisfied” with my experience. Yep, Chik-Fil-A was not “satisfied” with a customer who was merely “satisfied.”

13 Apr

Are DIY Website Builders Really Worth It?

Posted On: April 13, 2015 | Category: Our Opinion, Websites

architechture and engineering buliding plans and design toolsWe’ve written before on the dangers of DIY-ing your business and the benefits of hiring a consultant when you’re in over your head. Naturally, this includes websites.

We believe that finding an expert is the best way to get something done. But for those of you who are launching a new business or who have cash flow issues, it can be tempting to look at DIY web builders like Wix and Weebly to get a simple, cheap business website up and running. But just because you can doesn’t mean you should.

06 Apr

8 Questions to Ask Before You Hire a Web Designer

Posted On: April 06, 2015 | Category: Lists, Small Business Management, Websites

8 Questions to Ask Before You Hire a Web DesignerYou’ve decided your business or personal website needs a redesign (thank you!), but now comes the hard part: deciding on a web designer. Ever since the first website was created back in 1991, hundreds of thousands of web designers have both failed and flourished.

Some are total experts who know exactly what they’re doing. Some are amateurs who have a lot left to learn. Some are dinosaurs who are stuck back in 1998 (a.k.a. “The Internet Dark Ages”). So how do you choose between them?

30 Mar

10 Benefits of a Website Redesign

Posted On: March 30, 2015 | Category: Lists, SEO and Content Optimization, Websites

Benefits of a website redesign

Do me a favor and try to remember the last time you updated your website.

OMG, has it really been that long?! How is it still functioning?

Haha, we jest (kinda). But seriously, though: what’s been stopping you? Maybe you’re concerned about the cost. Maybe you think your website’s doing just fine, thank you very much.

We believe that knowledge is power, so we’re about to drop some learning on you and list the top 10 benefits of a website redesign. What can it do for you? More than you think….

23 Mar

Testimonials and Reviews

Posted On: March 23, 2015 | Category: Marketing, Small Business Management

testimonials and reviewsDo you own an emerging small business and want to know what customers think about you? Have you been in business a while and need to grow your fan base? Are you curious about what you’re doing right (or wrong) for your customers?

Turns out, there’s an easy way to solve all of these problems: testimonials and customer reviews.

16 Mar

Is the Customer Always Right?

Posted On: March 16, 2015 | Category: Our Opinion, Small Business Management

is the customer always rightMy husband and I were watching Shark Tank the other day (one of our favorite shows) and noticed an interesting exchange between the sharks and the business owners asking for an investment for their brand of almond water. Every time one of the business moguls had a criticism about the product or the way the business was run, the owner would quickly respond with “I can change that!”

What was so interesting about this wasn’t the fact that the business owner was so quick to change his business practices (although it was pretty surprising). It was the sharks’ response. Rather than pat the guy on the back and thank him for his willingness to bend over backwards to please them, they got angry.

09 Mar

Shady SEO Practices to Watch Out For

Posted On: March 09, 2015 | Category: Our Opinion, SEO and Content Optimization

shady seo practicesYou may have seen commercials for companies offering to revamp your social media pages, increase likes/visits to your page, and improve your Google ranking. At first (or even second) glance, it sounds great: you don’t have to think about your social media strategy and you don’t have to go through all the hassle of creating a bunch of backlinks (links to your page that show up on a more popular site). You just have to fork over a few bucks and then sit back and watch your site blow up.

Think again.

02 Mar

Understanding the Net Neutrality Debate

Posted On: March 02, 2015 | Category: Our Opinion, Technology

OLYMPUS DIGITAL CAMERALast week, the FCC came to a decision on the net neutrality issue that’s been debated by Internet Service Providers (ISPs), politicians, and techies since 2002. The weeks leading up to the debate saw heated discussion of the pros and cons of net neutrality, with pundits and talk show hosts and even the White House weighing in.

But in case “The Dress” caused too much rancor in your household for you to pay attention to the F.C.C. ruling, we’ve boiled down the gist of the debate into a simple article. So, what is net neutrality and how does this decision affect you?

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