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02 Mar

Understanding the Net Neutrality Debate

Posted On: March 02, 2015 | Category: Our Opinion, Technology

OLYMPUS DIGITAL CAMERALast week, the FCC came to a decision on the net neutrality issue that’s been debated by Internet Service Providers (ISPs), politicians, and techies since 2002. The weeks leading up to the debate saw heated discussion of the pros and cons of net neutrality, with pundits and talk show hosts and even the White House weighing in.

But in case “The Dress” caused too much rancor in your household for you to pay attention to the F.C.C. ruling, we’ve boiled down the gist of the debate into a simple article. So, what is net neutrality and how does this decision affect you?


27 Feb

What “The Dress” Can Teach You About Your Business

Posted On: February 27, 2015 | Category: Our Opinion, Small Business Management

In late February of 2015, the Internet lost its collective mind over “The Dress.”

No, it wasn’t a skimpy, daring number worn by an A-list celebrity. It wasn’t due to a wardrobe malfunction on the red carpet or even a new fashion trend.

This dress…was magic.

the dress

This is the original photo, courtesy of Swiked.


23 Feb

Establish Clarity With Our Internet Marketing Glossary

Posted On: February 23, 2015 | Category: Establish Clarity

glossaryHere at Clarity, we eat, sleep, and breathe small business. We read articles; listen to podcasts; and attend meetings where we talk marketing trends, keywords, and SEO practices. We know what we’re talking about (whew!), but we realized that you—our readers and clients—might not. So we put together a glossary of buzzwords and concepts for those who want to understand what all those words mean when they show up in a blog post or proposal.

16 Feb

Using Pinterest For Business

Posted On: February 16, 2015 | Category: Social Media, Technology

Using #Pinterest for #business (a beginner's guide)There’s a lot of buzz about social media these days, and for good reason. What better way is there to show off your quirky, casual side while marketing your business for low (or even no) cost? But with the world all a-twitter about Facebook and…well, Twitter, we think there’s a social media network that you’re likely missing out on. You may have heard of it. It’s called Pinterest.

09 Feb

Fall Back In Love With Your Business

Posted On: February 09, 2015 | Category: Lists, Small Business Management

fall back in love with your business

It’s easy to let love and passion fall by the wayside, especially after a few years together. Oh, sure, things start out hot n’ heavy. You invest time, money, energy. You can’t eat or sleep. Nothing gets in the way of you and your beloved business.

12 Jan

Basic Computer Care

Posted On: January 12, 2015 | Category: Office Life, Technology

basic computer careAt Clarity, we get asked just as many questions about how to care for computers as we do about pay-per-click campaigns. As it turns out, basic computer care isn’t common knowledge. But whether you’re a business owner or a high school student trying to write an essay, caring for your computer is important if you want to prevent it crapping out on you.

 

29 Sep

10 Common Blogging Problems (and How to Solve Them)

Posted On: September 29, 2014 | Category: Blogging, Lists

10 common blogging problemsWe love blogging.

We believe in it, and we suggest it to our clients all the time. But we know how hard it can be.

You lose motivation, or you run out of post ideas. One week without a post turns into a month and next thing you know, you’ve given up your blog altogether.

But just because something is hard doesn’t mean you should stop (in fact, it usually means you’re doing the right thing). We still believe in blogs and what they can do for your business. So we’ve come up with a list of 10 common blogging problems and provided a potential fix for each one. So dust yourself off, get back on that horse, and get back on track for blogging success.

19 Aug

How to Respond to a Bad Review

Posted On: August 19, 2014 | Category: Customer Service, Small Business Management

how to respond to a bad reviewAbout a week ago, the Clarity staff went on a little weekend beach retreat. We noticed a little French bakery had gotten some amazing Yelp reviews, so we decided to give them a try for breakfast.

While waiting for our breakfast sandwiches, we all noticed a little Plexiglas box hanging on the wall. Inside, was a heavily highlighted customer review that had been posted to the bakery’s Facebook account.

04 Aug

Don’t Climb Everest Alone…Hire a Consultant

Posted On: August 04, 2014 | Category: Blogging, Small Business Management, Technology

Hire a consultant to assist with your business. After all, you wouldn't climb Mt. Everest alone.Let’s say you want to climb Mt. Everest.

The first thing you do is go online (or visit a library, if you’re old-school) and research anything and everything related to mountain climbing. You check internet forums, browse product descriptions, read reviews, and even ask a few questions on a Reddit thread.

You’re fully and completely armed with all the knowledge you need, so you visit your local sporting goods store to purchase the oxygen tanks, crampons, and rope you selected based on your research. You’re ready. Nothing could possibly go wrong.

08 Jul

How to Prioritize Your Work Day

Posted On: July 08, 2014 | Category: Establish Clarity, Office Life, Small Business Management

How to prioritize your work dayLet me start off with a question: What did you get done yesterday? Was it important? A few of you might have a list of excuses; some of you may be scratching your heads. A good number of you might be working really hard, but you’re putting out too many fires during the day to even think about what you should be doing.