05 Oct

5 Great Resources for Your Orlando Small Business

Posted On: October 05, 2015 | Category: Orlando Small Business Spotlight, Small Business Management

resources orlando small businessIt’s officially fall, which can only mean one thing: time to hit the books!

You may be out of school, but that doesn’t mean you get to skimp on the homework. And—like even the best students—sometimes you need a tutor to explain some of the finer points of your field of study.

As the saying goes, “it takes a whole village to raise (or educate) a child.” And starting a business is no different. So to make it easier on you, we’ve rounded up a list of our favorite resources for Orlando small business owners to get the assistance they need. Try any of these “homework assignments” to get your company’s profits up this next semester! Err…quarter.

28 Sep

How Often Should I Redesign My Website?

Posted On: September 28, 2015 | Category: Our Opinion, Websites

how often should i redesign my websiteAhh, the joys of launching a brand-new website for your small business! You crunched the numbers. You listened to the experts. You spent the time and money getting everything exactly how you like it. Now it’s time to sit back, relax, and let the profits roll in.

Not so fast.

No matter how much you spent on your new website, eventually that brand-new site with all the bells and whistles is going to become a relic of the past. Website maintenance is like home ownership: you’re never officially “done.” (Think of all those houses that haven’t been updated since the 1980’s. Ouch.)

Which leads you to wonder: “How often should I redesign my website? Am I done for the next decade or am I gonna have to keep doing this every year?”

21 Sep

5 Questions To Ask Before a Website Redesign

Posted On: September 21, 2015 | Category: Lists, Websites

5 questions to ask before a website redesignHere at Clarity, before we even think about redesigning a website for one of our clients, we like to sit down with them and have a little chat about it first. It’s during these consultations that we discover the client’s expectations as well as their issues with the current website, and we get to flex our nerd muscles and discuss how we can fulfill those wishes and solve those problems.

Some consultations are easier than others. Some of our clients know exactly where they want to go, but trust us (the web experts) to get them there. Others think they know exactly how to get there, but need to be shown a better way. Others don’t even have a website yet and have no idea what they want. Each of these consultations would go a bit differently (and we can help all of them), but there are certain questions to ask before a website redesign.

14 Sep

Web Design on a Budget

Posted On: September 14, 2015 | Category: Websites

Web design on a budgetDo me a favor and type this phrase into Google: “How much does a website cost?” After you’ve recovered from the shock of seeing 654,000,000 search results (Yes, million!), you’ll notice that the answers are all over the place. There’s the “free” route with a do-it-yourself site (you’ll still have to pay for the domain name as well as a monthly hosting fee). There’s the pimped-out custom site that could run up to $100,000, depending on the features you ask for. And then there’s all the different options in between. You know you want the best site you can afford, but what if you can’t afford very much?

That’s where we come in. “Web design on a budget” may sound like an oxymoron, but it’s possible with a few helpful tips (and the right perspective).

07 Sep

Our Top 5 WordPress Plugins (and Why You Need Them)

Posted On: September 07, 2015 | Category: Establish Clarity, Lists, Our Opinion, Technology, Websites

top 5 wordpress pluginsOne of the great things about WordPress is the number of plugins available that can pimp out your site. Plugins are just little website accessories that increase the security or functionality of a website, making your online presence that much more impressive.

There are plenty that we love and recommend, but these top 5 WordPress plugins are our favorite. Trust us, you need all of them.

18 May

Evaluating Your Web Redesign

Posted On: May 18, 2015 | Category: Establish Clarity, Small Business Management, Websites

evaluating your web redesignWell, you bit the bullet. After hemming and hawing over all the costs and benefits of a website redesign, you hired a web developer and now you’re the owner of a brand-spanking-new site.

Now comes the bigger question: did you get a good deal?

11 May

Top 5 Business Podcasts For 2015

Posted On: May 11, 2015 | Category: Lists, Our Opinion

top business podcastsThis may not be the list to end all lists, but these 5 podcasts have provided me with perspective and inspiration about my own small business. There’s a limit to the number of times you can listen to the same songs on the radio (even satellite radio gets repetitive); sometimes you just need a little variety. Insert podcast here.

I included a small description so you can figure out which ones float your boat. Hey, not all podcasts are for everyone. Some people use podcasts as entertainment, others get right down to business, so to speak. Here are my favorites, in no particular order.

20 Apr

Customer Surveys: How a Common Mistake Could Be Ruining Your Business

Posted On: April 20, 2015 | Category: Our Opinion, Small Business Management

customer surveysA few weeks ago, I noticed a request to complete a survey at the bottom of my Chik-Fil-A receipt. Normally, I ignore these, but completing this survey would get me a free chicken sandwich, so I complied. (I’m part Scottish and married to a Jew; I love free.)

Filling out this survey was eye-opening in one particular respect. I was asked to rate my experience on a scale: from “Highly Dissatisfied” to “Highly Satisfied.” Because the service, food, and price were exactly what I expected them to be, most of my answers were “Satisfied.” I got my order quickly. The cost wasn’t outrageous. The quality of my food was the same level of deliciousness it always is. All in all, it was a good meal.

So imagine my surprise when I was asked to explain why I hadn’t been “Highly Satisfied” with my experience. Yep, Chik-Fil-A was not “satisfied” with a customer who was merely “satisfied.”

13 Apr

Are DIY Website Builders Really Worth It?

Posted On: April 13, 2015 | Category: Our Opinion, Websites

architechture and engineering buliding plans and design toolsWe’ve written before on the dangers of DIY-ing your business and the benefits of hiring a consultant when you’re in over your head. Naturally, this includes websites.

We believe that finding an expert is the best way to get something done. But for those of you who are launching a new business or who have cash flow issues, it can be tempting to look at DIY web builders like Wix and Weebly to get a simple, cheap business website up and running. But just because you can doesn’t mean you should.

06 Apr

8 Questions to Ask Before You Hire a Web Designer

Posted On: April 06, 2015 | Category: Lists, Small Business Management, Websites

8 Questions to Ask Before You Hire a Web DesignerYou’ve decided your business or personal website needs a redesign (thank you!), but now comes the hard part: deciding on a web designer. Ever since the first website was created back in 1991, hundreds of thousands of web designers have both failed and flourished.

Some are total experts who know exactly what they’re doing. Some are amateurs who have a lot left to learn. Some are dinosaurs who are stuck back in 1998 (a.k.a. “The Internet Dark Ages”). So how do you choose between them?

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